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SalaryAt Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.
Fast paced. Innovative. Inspiring. With more than 8000 team members and a national footprint of more than 168 retail stores Australia wide - we're focused on delivering a wide range, low price and great service. We're about inspiring new ideas and thinking outside the box. We're about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We're about teaching a customer something new and supporting the community. We're about making a difference.
About the role
As a CRM Specialist at Officeworks, you will play a pivotal role in leading technical projects and campaigns within the Automation Marketing space (EDM, data, and platform capability) to support the CRM marketing program of work. Working closely with the CRM, Martech, and Loyalty teams, you will utilise analytics resources, customer insights and your commercial acumen to develop innovative strategies aligning with the broader CRM objectives set by the CRM Manager.
You will be involved in developing and implementing campaign strategies, improving processes, managing projects, and technology implementation to build the capability for more efficient delivery of EDM and automation campaign activity to market.
You will be a pivotal member of the CRM team providing oversight, support and guidance (via analysis, customer insights, understanding of our capability and commercial acumen) to guide the development of innovative and effective strategies within our CRM and Lifecycle programs.
Some key responsibilities include:
- Supporting the implementation of systems and tools to ensure customer information is captured and used effectively, including defining the strategy for new programs and provide guidance on existing programs
- Managing key projects and campaigns across email and push activity, including strategy development, implementation, managing project timelines, analysis and reporting
- Conducting analysis of our existing campaign activity, data and Martech stack to identify areas for improvement and create strategies to refine processes and targeting
- Supporting review of strategy, reporting and ideation amongst the team, using your experience and knowledge to feed into key campaigns and activity
- Staying up to date with industry trends, best practices, and emerging technologies related to marketing automation, and provide recommendations for incorporating them into our strategies
- Assisting with developing a long-term CRM roadmap with the CRM manager, including a test and learn calendar and cross-channel opportunities
About you
We are looking for someone who shares our passion for CRM. You will need to be flexible, a team player and have excellent key stakeholder management skills. You will have the following:
Equipment Operated/Technology Used:
- Marketing Automation Platforms (Adobe Stack preferential).
- Analytics platforms (Adobe Stack and Power Bi).
- Windows, Excel, PowerPoint, Word.
- Email Production Software and occasional Photoshop use.
- Familiarity with HTML (basic understanding).
- Tertiary equivalent with Marketing or Communications major preferred.
- 5+ years' experience in a CRM/direct marketing role or digital marketing role.
- Proven experience as a CRM/Automation Specialist in a similar role, with a strong focus on developing and implementing strategy for CRM projects and automated marketing campaigns
- Experience with Marketing Automation tools.
- Strong analytical skills and ability to interpret data.
- Ability to work autonomously, manage multiple projects, and meet deadlines.
- Experience working in a fast-paced environment.
- Experience in stakeholder management and budget management.
- Excellent team player with outstanding communication and organisational skills.
It's all in a day's work when you're part of the Officeworks community - where you're not defined by who you are, but what you can do. We celebrate our teams' uniqueness by offering the below to the Officeworks family:
- An inclusive, diverse, and supportive environment.
- Flexible working arrangements to best support your individual needs.
- A key focus on wellbeing and safety.
- Generous discounts at Officeworks, Geeks 2 U, Bunnings, Kmart, Target and Catch.
- Ongoing training and development opportunities to progress your career.
- Industry leading Growing Families policy.
Officeworks is a 'Circle Back Initiative' employer - we commit to respond to every applicant.
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