Sydney - Inner Suburbs & CBD, Brisbane - Inner Suburbs & CBD, Melbourne - Inner Suburbs & CBD, VariousFix Term Full TimeInsurance, Marketing & CommunicationsPay Band 4Customer 1 to 1 Marketing Specialist
- Fixed Term Contract to December 2024
- Location Flexible across Sydney, Melbourne, and Brisbane
- Execute programs to contribute to the growth of customers within Suncorp
- Opportunity to apply your in-depth understanding of analytics and marketing automation technology
- Execute needs based 1:1 automated event and trigger-based marketing programs to grow customer lifetime value and revenue generation.
- Assist with defining and automating 1:1 Marketing & personalised communication programs.
- Support Brand Marketing teams with 1:1 customer marketing programs.
- Assist with defining & automating 1:1 & personalised communications programs.
- Assist with developing new capabilities, MVPs and future needs for Customer 1:1 Marketing.
- Identify and integrate new sources of data to drive program insight and effectiveness.
- Execute 1:1 Marketing to support brand, financial and customer objectives.
- Execute 1:1 Marketing automated event and trigger-based marketing programs as required.
- Execute frameworks and processes for automated customer programs i.e. Outbound, Remarketing, as required.
- Execute programs to drive usage of loyalty programs and the app as requried
- Implement audience and trigger-based programs in collaboration with broader Customer Marketing.
- Identify and integrate new sources of data to drive program insight and effectiveness.
- Ongoing optimisation of 1:1 comms programs.
- Execute test and learn programs to drive marketing effectiveness existing campaigns and programs.
- Execute key retention strategies and the Outbound Channel
- Integration of Next Best Action and other key analytical models into programs
- Develop ongoing new strategic initiatives for the 1 to 1 Marketing programs.
- Maximise ROI of 1:1 comms programs.
- Lead the sharing of insights and experience to relevant workgroups on best practise customer lifecycle programs.
- Self-service within 3rd party marketing automation tool like Salesforce, Reponsys or Adobe in conjunction with 1:1 Enablement team
- Work collaboratively with Digital and wider Customer Marketing teams to deliver seamless customers experiences.
- Tertiary Degree in Business or Marketing Mandatory
- 3+ years marketing experience in a similar environment (either Client or Agency side) with a focus on direct marketing and/or customer marketing. Executing Customer 1:1 Marketing - eDM, OTM, DM etc
- Direct marketing processes - including mail, OTM, eDM, SMS and content
- 1:1 automated event and trigger-based marketing programs including retention and loyalty programs
- Understanding of analytics and marketing automation technology
- Highly effective communication and consulting skills
- Strong relationship building skills
- A results driven outlook with proven ability to deliver
- Planning, organising and attention to detail
- Developed problem solving and analytical skills
- Enthusiasm for marketing data to identify opportunities & threats
- Exposure to ROI marketing management
- Ability to manage an allocated budget
- Skilled in co-ordinating with external parties
- Some HTML knowledge or experience
- Understanding marketing automation and tools like Salesforce, Responsys or Adobe
- Discounts and offers on a range of retail favourite stores as well as banking and insurance products.
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Applications close: 15 Apr 2024 AUS Eastern Standard TimeDon't see a job for you?Don't see your dream job posted? No problem, sign up for job alerts and we'll let you know once something becomes available.
- Multiple locations
- 15 Apr 2024
- Multiple locations
- 15 Apr 2024