AddressThe Role:
An opportunity exists to become an integral part of the team at this fashion and fast-growing international business. We are seeking a dynamic, solutions-oriented Digital professional with strong analytical and digital skills who can champion Tutu du Monde’s unique aesthetic across the AU, EU and US eCommerce platforms. This is a multifaceted role and will be best suited to an energetic and collaborative team player.
The Digital coordinator has a central role working with our sales, marketing, and creative teams.
Key Responsibilities
- Work with the COO and Social Media Coordinator on maximising digital sales, traffic and site conversion
- Work with the COO to ensure the Tutu du Monde digital assets (sites, digital colabs, etc) represent the brand appropriately
- Manage all product information from initial stock upload to on-site maintenance.
- Ensure correct pricing, descriptions, colours and images are displayed at all times across all online sites.
- Oversee site navigation, search, tagging, category filters, upsells and product merchandising.
- Coordinate across the marketing, promotions, and product launches.
- Monitor and review website functions and customer journey for continuous improvement and work with our IT team for website updates and fixes
- Apply market innovation and consumer insights to improve the online offering and customer life cycle.
- Stay up to date with market leaders and competitor websites for potential updates and best practice, opportunities for improvement, action planning.
- Monitor on site and sales performance, including weekly and daily sales and performance reporting
- Work with the customer service and dispatch manager
- third party customer care agent and facilitate escalated customer care issues
- regarding cycle stock counts, discrepancies, etc.
- Perform Farfetch product uploads and reporting (monthly)
- Coordinate visual asset requirements with the Creative Manager and graphics team
- Together with the COO and Social Media coordinator, work with digital agency on paid search, paid social campaigns, EDMs
- As required, support the team on other marketing and sales initiatives
Key Skills:
- 3+ years’ experience in a digital position, ideally in Fashion, Lifestyle or Beauty
- Technical literacy in Shopify Plus, Gorgias and Klaviyo or similar platforms
- Strong analytical, project management and communication skills
- A can-do attitude, solutions oriented.
- Detail-orientated, deadline-driven and ability to multi-task, with solid organisational and time management skills.
About Tutu du Monde:
A global leader in the childrenswear category, Tutu du Monde is founded and operated in Sydney, and stocked in over 150 doors internationally including Harrods, Selfridges, Neiman Marcus, Bergdorf Goodman, Nordstrom, David Jones and Farfetch.
Harnessing the design principles and fabrication techniques of women’s RTW and couture, Tutu Du Monde has taken the world by storm since its inception in 2009 and is now favoured by celebrity children and their parents worldwide.
This global success has led to prestigious partnerships with other global iconic brands such as Mattel, Disney and Nununu, with more exciting collaborations to come.
Our Culture and What’s Important to Us:
Tutu Du Monde’s team culture reflects the founder’s own creative and personal values and vision and supports key behaviours important to our success. These key qualities reflect an environment that is creative, ethical, transparent, inclusive, positive, generous in spirit, kind and collaborative with commercial integrity.
We stand by our beliefs and seek to align them with the needs of everyone that experiences our brand. They formulate our reasoning and our actions and are the foundations upon which our business is built.
