AddressMad Keen - the lifestyle brand that continues to develop functionally robust products and UV protective outwear.
Product overview - Stainless steel drink wear - polarised eyewear - Quick dry & UV 50+ rated garments, footwear to name a few.
As Mad Keen continues to grow, we are looking for a dynamic and experienced Marketing Manager to join our team and drive our marketing initiatives to new heights.
We are seeking a talented Marketing Manager who will be responsible for developing and executing strategic marketing plans to promote our products/services, increase brand awareness, and drive revenue growth. The ideal candidate is a creative thinker with a strong grasp of marketing principles and a proven track record of delivering results in a fast-paced environment.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, and advertising.
- Create compelling content for various marketing channels, including website, social media, blog, and marketing collateral.
- Manage and optimize digital marketing campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and reach target audiences.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
- Collaborate with cross-functional teams (e.g., sales, product development) to ensure alignment and effectiveness of marketing initiatives.
- Track and analyze key performance metrics to measure campaign success and make data-driven recommendations for optimization.
- Stay updated with industry trends, best practices, and emerging technologies to drive innovation in marketing strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience as a Marketing Manager or similar role.
- Strong understanding of marketing principles, digital marketing channels, and analytics.
- Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems, marketing automation platforms).
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking and ability to develop innovative marketing strategies.
- Strong project management skills with the ability to manage multiple priorities.
- Experience in [specific industry/niche] is a plus.
Benefits:
- Competitive salary commensurate with experience.
- Paid Professional development opportunities.
