Digital Marketing Executive

• Rugby League Central | Near Allianz Stadium & SCC | Moore Park
• Great work culture and career growth!
• Play a key role in all things Digital Marketing!

At the National Rugby League (NRL) we’re very proud of our game and the impact it has on players, fans and communities. Rugby League is an inclusive sport for everyone. Our workplace champions inclusion and celebrates diversity.
Our Purpose is to bring people together for the best sports and entertainment experience. Whilst we look for qualifications and experience, we also look for people who share the same beliefs as our organisation – we are UNITED, POSITIVE, INCLUSIVE & DISCIPLINED.
The Fan Experience/Marketing team is responsible for delivering campaigns and strategies that increase acquisition numbers and help the business achieve long term growth goals. We deliver entertaining value for money products, and we entertain our fans with world class events and fun engaging products.
This role plays an important role in the delivery of marketing messages across the NRL’s channels and contributes to audience growth and fan engagement during the season across channels.
We are looking for a Digital Marketing Executive who will play a pivotal role in the delivery of marketing messages across the NRL’s channels, building relationships with key third-party agencies and contributing to projects that will improve the output of the marketing team.
Success Areas

• Be the internal champion for Digital Marketing processes, representing Digital Marketing in campaign project working groups and being the SME for campaigns executed by agency and partner managed services.
• Represent Digital Marketing for internal product, insights, marketing operations and UX teams to deliver best in class digital experience, products and insights tools.
• Integrate commercial and government deliverables into campaign activity ensuring future commercial growth.
• Implement digital campaigns that deliver on campaign objectives
• Oversee the coordination of the NRL Direct Marketing Calendar and execution of content, campaign, eCommerce, and partner deliverables
• Apply a data driven mindset, using insights to improve margins, increase customer value, segment/target audiences, and optimise acquisition costs/spend/ROAS

Preferred experience will include:

• Tertiary qualifications in Marketing or communications with 2 - 3 years of relevant industry experience in Digital Marketing role with deep understanding of customer behaviour and acquisition techniques for eCommerce, content publisher or commercial environments primarily in a B2C setting
• Experience in testing, optimization & personalization in an acquisition focused business, and designing and testing customer experiences. Functional understanding of paid media and customer acquisition marketing
• Excellent communication skills, able to effectively translate performance marketing and acquisition language into clear and understandable strategies and tactics for the broader team
• Proficient in web analytics including event-based measurement
• Sound understanding of html and in particular html email templates
• Basic understanding of Adobe Creative suite, in particular Dreamweaver and photoshop preferred
• Strong project management & organisational skills
• Proven ability to lead and manage multi-phase campaigns
• Understanding of paid media and marketing automation tools preferred, including:

• Facebook Advertising
• Google Marketing Platform
• Google Analytics/Data Studio/Optimize
• Marketing Automation Technologies - Braze, Salesforce Marketing Cloud

Benefits

• Parental leave provisions
• Birthday leave
• Study support & professional development
• Tickets to NRL games
• Active social culture with a range of social impact days and activities
• Employee Wellness & Assistance Programs
• Corporate discounts, including private health insurance benefits, salary packaging and more…

Applications: If you meet most of the criteria, please apply at your earliest convenience as we are actively interviewing.
Open to: Candidates who hold Australian work rights can apply for this position.
We respectfully advise we are not utilising the services of Recruitment Agencies for this job vacancy.
The NRL is committed to providing a child-safe environment where children and young people are safe, feel safe, and their voices heard about decisions that affect their lives. The NRL have strong recruitment procedures with extensive screening of applicants including comprehensive reference checks, identity checks, “Working with Children” checks and/or national criminal history checks to ensure the safest and most suitable people work with us.