Digital Marketing Specialist

About us
Cengage is a leading educational content, technology, and services company for the higher education, vocational, school, professional and library markets. We provide superior content, personalised services and course-driven digital solutions that accelerate student engagement and transform the learning experience. We are part of a large global publishing group and have a successful local publishing program.

At Cengage we strive to set the bar higher to achieve the best possible outcomes for our customers by putting learning first. We embrace diverse thoughts and backgrounds and challenge ourselves and others for continuous improvement. We seek to employ the best people to deliver inspiring, innovative and sustainable educational solutions for our customers.

The opportunity

We have an exciting opportunity for a Digital Marketing Specialist to develop, execute, and analyse engaging digital marketing campaigns for our Australian and New Zealand Higher Education division supporting our University and Vocational products.

You will be part of a creative, friendly, collaborative and high performing team reporting to the Head of Marketing. This position is based in Melbourne with current working from home arrangements in place however the opportunity to work in the Melbourne office is available.

The role

• Planning and developing digital campaigns using all mediums to drive product adoptions, sales and engagement
• Improving our division’s existing eCommerce, marketing automation, SEO/SEM, paid media, and marketing analytics.
• Using analytics to identify trends and insights; evaluate performance; report and improve results
• Maintaining and building new pages and content for our website
• Collaborating closely with internal stakeholders

Your attributes:

• Experienced with managing marketing automation platforms, paid media campaigns and social media channels
• Ability to set up tracking/reporting mechanisms to capture key metrics
• Analytical, strategic and problem-solving skills with aptitude to translate data analysis into business recommendations
• Excellent knowledge of different digital sales and marketing channels
• Excellent written and verbal communication skills
• Ability to identify trends and anticipate market changes

Qualification and experience:

• Tertiary qualifications. Degree or diploma in Business or Marketing preferred
• Previous experience in a similar digital marketing role, B2B experience preferred
• Proven experience managing and optimising an ecommerce website, including SEO and SEM
• Preferred systems: Eloqua, Salesforce / Marketing Cloud, Marketo, HubSpot or similar marketing automation, website CMS, CRM systems, Google Analytics, Google Ads, SEO, Adobe Campaign, paid media (Facebook, Twitter, LinkedIn)

What we can offer you?

• An attractive package including base salary plus superannuation
• Access to our Wellbeing Employee Assistance Program offering services in Mental Health and Wellbeing, Career Transition and Conflict Resolution
• Professional Development hub which includes access to online training courses
• Free access to onsite gym and end-of-trip facilities
• Publishers and staff discount

A police check will be required for this position.

Closing Date: 9 December 2022

Marketing management, Eloqua, Data analysis skills, SEO, Adobe Campaign

Employee discount, Employee assistance program