AddressWe are seeking a Digital Marketing Specialist with a keen interest in travel to join our dynamic team. The applicant will work across our brand to promote our travel package services. This is an exciting opportunity for someone with a passion for crafting targeted Digital Marketing strategies within the B2B and B2C space. You will play a pivotal role in expanding our presence and showcasing our offerings through digital lead campaigns. You will work with the marketing team to implement and manage strategies across multiple digital channels, including social media, advertising platforms, eDM, content creation, and website.
If you have all below, you are definitely the right person for this role.
- Highly motivated online marketing person
- Great communication skills
- Strong skills on paid ads, organic SEO, Social media
- Goal-directed action
- Creativeness & Teamwork
JOB DESCRIPTION
Digital execution/ strategy
- Manage the setup, optimization, and performance of PPC campaigns on Google Ads, Facebook Ads
- Execute, manage and leverage a broad range of Digital Marketing activities, including but not limited to SEO, content marketing, influencer partnerships, and email marketing to drive brand awareness, consumer engagement, increase conversion and sales.
- Build and maintain relationships with digital channel partners eg: Google, Facebook
- Allocate & monitor budget and adjust bids to gain better ROI based on performance metrics.
- Track KPIs to assess performance and pinpoint issues.
- Analyse analytics to gauge the success of campaigns and improve future tactics.
- Produce reports for management on the performance of campaigns to make data-driven decisions.
- Oversee the consistent presence of the company on social media, aligning with our branding and marketing goals.
Contents Delivery
- Deliver copywriting, create, and publish original, high-quality content on various social media platforms including but not limited to Facebook, Instagram, LinkedIn, and YouTube.
- Align with inhouse team to execute marketing materials including videos, graphic designs, brochures, banners,...
- Adopt, oversee and continually develop our content pillars to ensure our brand messaging and engagement levels are on point.
Other Digital Marketing Responsibilities:
- Update contents for company websites
- Install & manage online tools such as: Google Business, Google Analytics, Heatmap, Google analytics, Zendesk,... to support the team's marketing activities.
- Publish and manage blog posts, enhancing our content marketing efforts and ensuring consistent traffic growth.
- Implement creative and cost-effective alternative Digital Marketing campaigns to broaden our digital footprint and enhance user engagement.
- Involve onsite events as per requirements.
JOB REQUIREMENTS
- At least 02 years of experience in advertising on Google ads, Facebook ads,…
- Excellent performance in high-spent campaigns
- A proven track record of implementing marketing activations, including a mix of marketing tools and techniques.
- Excellent understanding of Digital Marketing concepts and best practices.
- Strong copywriting in PR, advertising, promotional copy, and product marketing copy.
- Create and grasp new digital trends in the market.
- Positive working attitude, respect and compliance with rules.
- Analytical mindset and critical thinking.
- Flexible and ready spirit for new challenges.
Employer questions
Your application will include the following questions:
– Which of the following statements best describes your right to work in Australia?
– How many years’ experience do you have as a Digital Marketing Coordinator?
– What’s your expected annual base salary?
– Have you completed a qualification in marketing?
