Address- Lead cutting-edge healthcare marketing initiatives.
- Collaborate with top industry professionals.
- Gain valuable multi-channel marketing experience.
Our client is a pioneering force in the healthcare sector, globally recognised for empowering individuals to lead healthier, more active lives through innovative medical technologies. Specialising in a range of life-changing technologies that include diagnostics, medical devices, and nutritional products, they serve over 140 countries. The company is dedicated to diversity, with a workforce that mirrors the varied demographics they serve.
About the Role: This position calls for a proactive marketer to coordinate, manage and execute marketing initiatives for a prominent health technology portfolio in Australia and New Zealand. The role involves close collaboration with Marketing Managers and the Head of Marketing to ensure seamless delivery of marketing strategies and campaigns. Key responsibilities include the coordination of marketing assets, management of user-generated content, event organisation, content production for various digital platforms, and the implementation of SEO practices. The successful candidate will also contribute to continuous improvement efforts in digital user experience and maintain rigorous standards in compliance with regulatory and company quality policies.
About You:
The marketing coordinator will play a crucial role in advancing the market presence of the FreeStyle Libre portfolio in Australia and New Zealand. This role focuses on both strategic alignment and tactical execution of marketing initiatives, working under the guidance of Marketing Managers and the Head of Marketing. Key responsibilities include:
- Supporting daily marketing operations and strategic campaign executions.
- Coordinating the creation and use of user-generated content, maintaining a robust content library.
- Organising online and in-person consumer events - webinars and seminars.
- Developing monthly social content calendars in collaboration with social agency partners.
- Assisting in the launch of marketing campaigns and new product introductions.
- Moderating social media platforms like Facebook and Instagram to enhance user engagement.
- Creating engaging copy for blogs, websites, social media, and email marketing.
- Implementing SEO best practices in conjunction with digital advertising agency partners.
- Collaborating with Customer Experience and Logistics teams to streamline online transactions.
- Proposing enhancements for website optimization to improve user engagement and conversion rates.
- Providing regular updates on marketing performance metrics.
- Assisting in the administrative management of customer, vendor, and agency relationships.
The ideal candidate will have:
- A minimum of two years’ experience in a marketing role, preferably in a healthcare-related field.
- A relevant tertiary education.
- Proficiency with CRM systems, website CMS, and Digital Marketing tools.
- Demonstrated ability in social media management and content creation.
- Experience in digital and multi-channel marketing.
- Excellent project management skills and a detail-oriented approach.
- The capability to work effectively under pressure and deliver high-quality results.
- Strong communication skills and the ability to build relationships with stakeholders.
- A strong numerical aptitude and intermediate proficiency in MS Office.
- Extensive learning and development opportunities.
- Wellness programs that promote physical and mental health.
- Attractive share option discounts.
- Being part of a globally recognised leader in workplace culture.
Reference number: BH-5236
Digital Marketing Coordinator
Digital Marketing Specialist
Company: Miller Leith Melbourne
Date posted: 30th Apr, 2024
