AddressJob Description:
We are seeking a highly skilled Digital Marketing Strategist to join our in-house marketing team. As a Digital Marketing Strategist, you will be responsible for developing, implementing, and managing our overall Digital Marketing strategy and helping us continue to grow our in house team.
About CMC Gold:
At CMC Gold, we understand the importance of giving parents peace of mind when it comes to their little ones. That's why we're dedicated to manufacturing high-quality baby products designed to make parenting just a little bit easier. As the proud creators of the only Australian-made dummy, we prioritise safety, comfort, and reliability in everything we do.
Our Mission:
Our mission at CMC Gold is simple: to provide parents with innovative solutions that enhance the well-being and happiness of both babies and caregivers. We believe that every parent deserves peace of mind knowing that they're providing the best for their child, and we're here to make that a reality.
A Family-Owned Business:
CMC Gold isn't just a company; it's a family. Founded on the principles of love, care, and dedication, our business is rooted in the values that matter most. As a family-owned and operated business, we take pride in every product we create, knowing that it's not just for our customers, but for our own families too.
Our Commitment to Growth:
Having laid a strong foundation built on trust and quality over the last 8 years, CMC Gold is now embarking on an exciting new chapter of growth. We're passionate about expanding our reach and making a bigger impact in the lives of families across Australia and beyond. To achieve this, we're looking to grow our in-house marketing team with dedicated professionals who share our vision and values.
Join us at CMC Gold and be a part of a team that's making a difference, one dummy at a time. Together, we'll continue to innovate, inspire, and empower parents to navigate the beautiful journey of parenthood with confidence and ease.
What We Provide:
- Daily mentoring from our marketing program to upskill and assist sorting through any questions you may have
- Flexible work arrangements
- Opportunity to fully take control of our ads and be the main person to drive growth within the business within Australia and look to expand into international markets.
- Local office in Thomastown instead of having to drive into the city
Responsibilities:
- Develop and execute comprehensive Digital Marketing strategies to increase brand awareness, drive website traffic, and achieve lead generation or sales targets.
- Lead the planning, implementation, and optimisation of Digital Marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Develop and maintain CRM-related reports, dashboards, and analytics to track performance and identify areas for improvement.
- Conduct market research and competitor analysis to identify opportunities and trends in the digital landscape.
- Stay up-to-date with the latest trends, best practices, and technologies in Digital Marketing and propose innovative strategies to enhance our competitive edge.
- Mentor and provide guidance to junior members of the Digital Marketing team, fostering their professional growth and development.
- Work closely with the Customer Service team to gain insights into customer needs and monitor customer feedback and reviews, addressing issues promptly to maintain high levels of customer satisfaction.
Qualifications:
- Preferred bachelor's degree in a relevant field such as Marketing, Business Administration, Communications, or Digital Media. If not then please provide portfolio of past experience.
- Extensive experience in managing Digital Marketing campaigns across various channels, including SEO, SEM, social media, email marketing & content marketing.
- Strong analytical skills with the ability to interpret data, analyse trends, and draw actionable insights to inform decision-making and optimisation strategies.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas to stakeholders at all levels.
- Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for staying ahead of industry trends and innovations.
- Proficiency in Digital Marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, or similar.
Experience:
- Minimum of 3 years of experience in Digital Marketing
- Proven experience in developing and executing successful Digital Marketing campaigns that have achieved business objectives and ROI targets.
- Experience working in a fast-paced, dynamic environment with the ability to prioritise and manage multiple projects simultaneously.
What else do you need to apply?
- A cover letter is required for your application to be considered
- A folio or examples of previous work/results is highly recommended
- Must be an Australian resident available to work without restrictions
