Digital Marketing Specialist

Digital Marketing Specialist

• Permanent role
• Salary range of $115k- $120k pa
• Flexible working arrangements
• Competitive salary + Super including NFP salary packaging.
• Join a values-oriented Human Rights Organisation

About Us:For over 50 years Melba Support Services has been providing services to people with disability that focus on supporting people to dream big, embrace life and do what they choose and value. Melba is firmly grounded in upholding human rights and recognises that part of living a happy, healthy life is being independent and being able to do the things that bring us joy. Melba won the 2023 National Disability Award for Excellence in Service Quality.About the Role:The Digital Marketing Specialist develops Melba’s comprehensive Digital Marketing strategies to drive brand awareness, market share, engagement, and growth. This role requires a blend of creativity, analytical thinking, and technical expertise to manage various Digital Marketing campaigns and initiatives effectively.Responsibilities:

• Develop, execute, analyse, and report on comprehensive Digital Marketing strategies and campaigns aimed at enhancing brand awareness, engagement, customer acquisition, market share, and growth
• Optimise Digital Marketing channels including SEO, SEM, social media, email marketing, content marketing and CRM growth through targeted strategies.
• Create compelling content for digital platforms in collaboration with the communications team, effectively communicating the organisation's message and driving engagement and action from the target audience.
• Develop and implement the social media strategy in conjunction with the marketing and communications team and key agencies, ensuring alignment with organisational goals and campaigns.
• Gather and analyse target audience data, applying a user-first approach to marketing initiatives and using insights to develop strategic and tactical recommendations.
• Monitor and analyse key performance metrics and data, generating reports to measure effectiveness, identify trends, and optimize campaign performance in real-time.
• Stay informed about industry trends, best practices, and emerging technologies in Digital Marketing, making recommendations to continuously innovate and enhance the organisation's digital presence.
• Coordinate with external agencies and contractors to execute specialized Digital Marketing projects, ensuring seamless integration with overall marketing efforts.

Qualifications and Experience:

• Over 8 years of experience in Digital Marketing, with a proven track record of developing and executing successful strategies across multiple channels, including paid, owned, social, and earned media environments.
• Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficiency in Digital Marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media management tools, and experience with email marketing and marketing CRM platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity, along with the ability to work effectively across teams and with diverse stakeholders.
• Clear and demonstrable knowledge of the marketing funnel, with the ability to identify and execute appropriate strategies for each phase, and a deep understanding of accessibility principles for creating inclusive digital content.
• Passion for disability rights and a commitment to promoting inclusion and empowerment for people with disabilities, demonstrating a commitment to the values and goals of the organisation, including service excellence, human rights, and zero tolerance.
• High-level organisational and time management skills, excellent negotiation abilities, and the capability to influence at all levels.
• Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
• Experience with HTML, CSS, and content management systems (CMS) is desirable.

Requirements: A current NDIS Worker Screening and Working with Children Check (we can support you through the process of obtaining one or both checks if you don’t already have them).Why Join Us?

• We are a human-rights, values-based, not-for-profit community organisation committed to providing services that support individuals with disability to lead everyday lives of their choice, if this resonates with you, come join us!
• Join a supportive and collaborative culture where your contributions make a real impact.
• Enjoy onsite parking and other benefits.
• Access to Not-for-Profit Salary Packaging.
• Flexible work arrangements, with the ability to work from home or the office.

Ready to Make a Difference?Click "Apply" now and submit your resume. We look forward to meeting you!We are an equal opportunity Employer and aim to ensure every individual is treated with dignity and respect regardless of their cultural background, ability, ethnicity, gender identity, sexual orientation, spirituality or religion.First nations people; people from culturally and/or linguistically diverse backgrounds and people with a disability are strongly encouraged to apply.