AddressLumify - It’s not a word you’ll find in the dictionary, but it’s a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It’s about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.
From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage. We are the best-in-class, vendor-certified, IT training for business and enterprise customers, delivered in classroom and online by industry accredited trainers. We empower our students to decide when and how they learn.
Winner of Employer of Choice in the Australian Business Awards 2023 and Winner of Best Place to Work in the AFR Boss Awards 2023.
What’s the opportunity?
We are seeking a talented and motivated Digital Marketing Specialist to join our dynamic team. In this role, you will be responsible for driving the success of our brands through impactful digital campaigns. You will manage paid advertising campaigns, analyze metrics, and generate actionable insights to optimize performance and achieve our marketing goals.
What will you do?
- Implement, optimize, and analyze ongoing and new paid advertising campaigns for the brands within Lumify Group.
- Manage Meta & Google campaigns, ensuring alignment with platform requirements to generate leads and conversions.
- Analyze campaign metrics and generate comprehensive reports with actionable recommendations and campaign goals.
- Execute email campaigns using Dynamics Customer Insights and Journeys.
- Provide weekly and monthly reporting on campaign performance.
- Consistently meet weekly KPIs.
What have you accomplished?
- Qualification/certification in Digital Marketing.
- Minimum 3 years of experience in managing paid ads on Meta & Google platforms and using GA4.
- Proficiency in Dynamics Customer Insights and Journeys.
- Strong critical problem-solving capabilities.
- Excellent attention to detail with well-developed written and oral communication skills.
- Ability to meet deadlines, prioritize tasks, and work effectively under pressure.
- In-depth knowledge of the industry and the evolving digital landscape.
- Passionate about data, with the ability to translate customer behavior insights into actionable strategies.
- Generous remuneration!
- We are flexible; with our hybrid model, you can choose to work in any campus 3 days per week and work 2 days per week at home
- We are learning obsessed; attend all our courses at your fingertips free of charge
- We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy
- We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community
- We celebrate you; our people do incredible work and deserve great rewards
About Lumify Group
With over thirty years’ tech expertise under our belts, we’re the original early adopters. We’re on a mission to narrow the digital skills gap: to equip people with the expertise and knowledge they need to flourish in a future where technology rules.
Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we’re able to deliver on the full spectrum of IT training. So no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.
At Lumify, we transform our team and supercharge our own careers. We recognise incredible achievements, we invest in the hard and soft elements of professional development, and we help you go further, faster.
If that sounds like something you’d like to be a part of, we’d love to hear from you. Today, over 200 likeminded individuals work across the APAC region, visit our careers website to learn more about culture and opportunities at Lumify Group.
By submitting your application, you agree that Lumify Group may collect your personal data for recruiting and related purposes. Due to the nature of our customer contracts, if successful in employment, you consent to our employment screening process in which reference checking, police checks, identity and qualification verification is required.
We are Lumify. Together, we are shining a light on future learning.
