AddressAbout Arcaa.
Founded in Byron Bay, Arcaa creates premium wardrobe essentials with a responsible approach.
Incorporating considered fibres and practices, we believe in the adage ‘less is more,’ and intentionally create each piece to timelessly be worn again again.
Arcaa is proudly owned, led and run by women.
About the role.
We are seeking a dynamic and experienced Ecom & Digital Marketing Coordinator to join our growing apparel brand in Byron Bay. Utilising strong organisational skills and understanding in sales strategies across Ecommerce and Digital Marketing.
They will be implementing ecommerce strategies to drive traffic and increase conversion rates and maximise revenue. In this reactive and commercial role, the successful candidate will be responsible for the overall online presence of the brand, daily management and coordination of online product launches, ensuring optimal site functionality and positive customer experience. This part of the role requires a strong understanding of online marketing and ecom operations.
Responsibilities:
- Manage the overall online presence of the brand, including website content, product listings, and promotions. Visually and commercially merchandising of online store, ensuring optimal site functionality and sales results.
- Work closely with Marketing team to execute online product launches and promotions accordingly to timeline.
- Manage critical path for website launches. Coordinating product descriptions and imagery, merchandising, homepage, campaign pages and SEO.
- Monitor and analyse website traffic and user behaviour to identify areas for improvement and optimize conversion rates.
- Daily monitoring of sales and traffic, reacting accordingly to ensure sales budgets are met.
- Develop and track EDM’s performance, reacting accordingly.
- Implement best practices for SEO and Paid advertising.
- Weekly reporting on site metrics and performance against budget.
Skills and qualifications:
- Demonstrated experience (2 years) in a similar Ecommerce role.
- Bachelor of Business – Marketing Major (preferred)
- Strong understanding of ecommerce principles and online marketing techniques.
- Experience with Shopify, Klayvio, Meta and GA.
- Strong in project management skills, ability to manage multiple projects and meet deadlines accordingly
- Highly effective problem solver and ability to think analytically. Ability to interpret data and make data related decisions.
- Exceptional communication skills, both verbal and written
- Ability to prioritise, multi-task and meet tight deadlines
- Highly organised, enjoys planning.
- Ability to work efficiently and effectively within a team as well as independently
- High attention to detail
- A friendly and professional attitude
Why Arcaa:
- Based in Byron Bay.
- A collaborative environment where new ideas are welcomed.
- Friendly, warm and professional team culture
- Generous clothing allowance and discount
- Arcaa is passionate about giving back. We proudly support PANDA Perinatal Anxiety & Depression Australia. Donating with every order.
- Opportunity for career growth
