What makes this a great opportunity?As a world leader in premium spirits, Beam Suntory inspires human connections through our globally recognised portfolio of brands, including the iconic Jim Beam and Maker's Mark Bourbon brands, Canadian Club Whiskey, Suntory brands including highly admired Luxury Whiskey brands such as Yamazaki, Hakushu, Hibiki and Toki as well as Roku Gin, Haku Vodka and -196 premix. Headquartered in New York, NY, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. Our culture is anchored deeply in a set of core values, including our East-Meets-West Culture, Yatte Minahare spirit, Giving Back to Society, Delighting Consumers, responsibly and Embracing Diversity & Inclusion.
Role ResponsibilitiesThe
Group Marketing Manager will lead Beam Suntory Australia JBBD Co. Trademark and co-lead POD team, to achieve the annual sales & marketing objectives for the Jim Beam business unit. This role plays a key role with the JBBDCo. House and on the POD Leadership team working closely with Commercial Finance, Category and Commercialization peers.
Key Responsibilities- Lead the JBBDCo. Trademark with Brand House for AUS
- Lead the JB strategy for Australia
- Set annual brand strategies and plan elements for JB (media, sponsorship, and core activations)
- Partner with the Innovation team to set the long and short term innovation agenda for Jim Beam
- Accountable for Jim Beam annual brand investment plans
- Custodian and accountable to work with the JB global coalition
- Lead, coach, develop and mentor a team of ABM's, BM's and SBM
- Partner with Marketing Director to own local agency relationships
- Work closely with Group Category Manager and Shopper Activation Manager to develop annual CCEP in market customer plans
- Work with the On Premise channel team to partner with The On Premise venues to activate and trial JB
- Regularly present to senior management annual brands plans and quarterly activation calendar
- Partner with Marketing Director to own the marketing strategy with key stakeholders (local, global, CCEP)
- Expert in understanding consumer behavior and brand P&Ls
- Interface between commercial and Oceania Leadership for NPD launch post evaluation reviews and major marketing campaigns leading to a culture of continual improvement
Qualifications- Relevant degree qualification. Minimum 8 years sales and/ or marketing experience in FMCG or liquor
- Consumer Brand management experience with a focus on consumer insights
- Superior relationship building skills and senior stakeholder management are essential
- Strong business acumen skills are essential including demonstrated commercial strength
- Previous experience in developing marketing plans across complex multi - dimensional relationships, dealing with demanding stakeholders
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