Address- Recognition @ Latitude: Education support, Better giving programme with charity partners, Latitude matches dollar for dollar and Community partner days
- Flexibility @ Latitude: Flexible work arrangements - balance work and personal responsibilities, Hybrid set up - work from home & the office, 3 Days paid volunteer leave annually, paid community service leave, paid compassionate / bereavement leave
- Yearly salary reviews.
Reporting to the Senior Manager of Marketing Analytics, this role is responsible for generation of customer and portfolio insights across Latitude Financial Services, as well as the end to end delivery of campaigns, including pre-analysis, execution, performance review and fulfilment if necessary.
In this role, you'll be responsible for:
Insights & Campaign Execution
- Generate analytical insights from LFS customer base and product portfolios, to support business initiatives, solve business problems and drive incremental value to the business
- Campaign execution including both ad-hoc and BAU campaigns, for all the portfolios within LFS, keep campaign contact history up to date and complete the fulfilment process as required.
- Improve the ROI for Marketing Campaigns for both prospecting, cross-sell and lifecycle marketing, through the provision of pre-campaign targeting, campaign execution and post implementation reviews
- Technical SME for executing / managing data driven campaigns
- Technical SME for both digital and traditional campaign execution channels
- Technical SME for campaign engine optimization and automation.
- Adhere to Data Governance Policies
Stakeholder management
- Liaise closely with the internal teams from the business to define requirements for analytics tasks and campaign activities.
- Liaise with external vendors for analytics and campaign activities
Ideally, we're looking for the following:
Experience & Knowledge
- Educated to minimum of degree level or higher in Statistics, Engineering or other numerate related discipline
- Fluent in SQL, and experience in management of large datasets to ensure integrity, quality, accuracy of data for analysis
- Demonstrated ability with CDP tools such as Salesforce DataCloud is a bonus, however not essential
- Demonstrated ability with reporting tools such as PowerBI or Datorama
- Logical thinker, strong analytical and mathematical skills, with excellent attention to detail
- Demonstrated ability to undertake data and statistical analysis.
- Ability to share analytical findings using a visualisation tool.
- Commercial acumen in the interpretation of data and development of data-based solutions
- Strong communication skills, both written and verbal, with proven capability to articulate and present complex information
- Excellent time management and organisational skills.
Sometimes the best candidates don't have 100% of what is listed above, but if you have most and are confident you'd be a good fit, we'd love to hear from you!
Sound like you? That's a good sign! In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.
We're Latitude, partners in money. Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards, loans, and insurance is what we offer - but what we really are is a platform that helps people shop and live better.Always living and breathing our values. Act Right, Show Care, Be Curious.
Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens.
