Local Area Marketing Specialist

• Discover the next chapter in your career
• Fun, energetic and open culture with great discounts for you and your family
• Full time, permanent position with hybrid working, office based in Adelaide CBD

About Us

The G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests and we are the co-custodians of some of the country’s most treasured places; a privilege we don’t take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g’day.

The Role

Discovery Parks is embracing the new normal and is undertaking a historic transformation to build the Park experience of the future. Accordingly, significant investment is being made into the tactical marketing strategies required to support Parks on an individual and regional level. Working in collaboration with our dedicated and enthusiastic Park Managers and the Regional Operations Managers, you will drive the business forward by developing and delivering Local Area Marketing plans to drive accommodation bookings and revenue objectives. You will be the driving force behind our parks’ promotion and distribution via multiple channels. Dealing day to day with the broader marketing team on digital, social, direct and content marketing initiatives, this diverse role will be both challenging and rewarding.

This dynamic opportunity will challenge your commercial experience to ensure you question current strategies and provide insight into new trends.

This role will require you to:

- Own the brand and product collateral at a local level for the Discovery Parks brand, across your allocated portfolio

- Working across a wide marketing skill set, both traditional and digital

- Leverage partnership opportunities in the tourism industry relating to your park portfolio

- Provide solutions and work cross functionally to meet park and regional revenue targets

- Effectively launch new and redeveloped property assets to meet business targets

- Assist in the development of park centric content designed to optimize search ranking and drive booking conversion

- Effective reporting on outcomes

- Build strong relationships with the Regional Operations Managers, Park Managers, Revenue Managers, broader marketing team and external stakeholders

Your Experience

You will have tertiary qualifications in Marketing and tourism industry experience is desired but not essential. You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have a particular interest in budgeting and market forecasting and their relationship to successful outcomes. Your analytical thinking is of the highest order and your campaign implementation coordination is second to none.

You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Benefits

- Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations

- Leave Policies – Parental leave / Volunteer leave / Study leave

- Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships

- Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Discovery is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Conditions of Employment:

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.