Marketing Automation Specialist

• Based at our Melbourne, Burwood Campus / Flexible
• Full-time and Fixed Term for 12 Months
• HEW 8 $109,837 - $125,755 + 17% Superannuation

Who are we?
Deakin is a cutting-edge public university in Victoria, revolutionizing education with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and our dynamic online Campus. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.
Overview
This is a 12-month fixed term backfill position while we deliver the migration of Marketo to Salesforce Marketing Cloud and the purpose of this role is to focus on the day-to-day operations to deliver, execute, and optimise automated communications to attract prospective students under the direction of the Marketing Technology Manager. This role will work autonomously and will be responsible for uplifting our outbound email marketing communications program including deploying the road map for A/B testing, assisting with tactical campaign activity, database hygiene and campaign reporting. The Marketing Automation Specialist will ensure actionable business decisions are made using data and analytics to achieve tactical objectives.
As a Marketing Automation Specialist you will:

• Development of new or updated emails, working collaboratively with copywriters and designers when necessary.
• Upscaling our automated communication efforts including setting up triggered email and SMS programs.
• Maintain the integrity and effectiveness of our database by cleaning and improving data.
• Work with stakeholders to create a seamless experience between recruitment activities and Marketing programs.
• Produce A/B testing, campaigns, assets, and programs in a timely manner

To be successful, you'll have:

• Postgraduate qualifications or progress towards postgraduate qualifications and extensive relevant experience; or ×
• Tertiary degree in marketing, multimedia, information technology, communications, or other related areas, and specialist knowledge in tactical digital campaign and email program management. Or combination of relevant experience and/or education/training. ×
• Experience in working with 1:1 communication.
• Working knowledge of Salesforce CRM will be highly regarded.
• 3+ years of experience in Marketo &/or Salesforce Marketing Cloud Marketing Automation platforms will be highly regarded.
• Strong experience with email marketing program tools.
• Ability to think creatively and develop engaging email communications.
• Basic HTML & CSS knowledge × Experience in A/B testing and optimisation planning.
• Ability to think on your feet, to be creative and talk knowledgeably about Marketing Automation and lead capture and its implications on today's businesses.

Here's how to apply:
Please submit your updated resume and a short cover letter outlining your skills and experience.
For a confidential discussion regarding this role, please contact Marianna Wickert (Marketing Technology Manager) via email marianna.wickert@deakin.edu.au
For a copy of the position description, please see below:
Applications for this position close on Thursday the 14th March, 2024
Are You Ready?
Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.
We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.
We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.