Marketing Coordinator - Part Time

Who we are:

Daisy & Hen began in 2016, and today we are one of Australia's fastest growing and most loved baby & children's multi brand retailers.

Our mission is to create joy and connection, through amazing customer experiences and our beautifully curated range of products.

In almost 8 years we have grown to a network of 4 stores here in Adelaide, as well as a busy Warehouse, which is home to our online store and HQ. We have lots of exciting growth on the horizon too.

We are proudly an independent female and SA owned company. We are kind, passionate and innovative *and* super proud of our FUN, supportive and rewarding workplace. 

About the role:

A brand new Marketing Coordinator role has been created to support the business with all general marketing initiatives (digital and traditional) as we continue to grow! You will work closely with the Managing Director and within a Digital team of 5, to deliver an exceptional and industry leading customer experience.

This role will suit an all rounder / generalist, who likes a diverse to do list and has a great understanding of both digital and traditional marketing strategy. This is a fast paced environment and we have a busy marketing calendar – with 4 stores and an online presence, things move quickly. 

You will work to foster community engagement and repeat visitation and spend via all channels. As well as seek and create opportunities for growth, exposure and ways to delight our customers.

Key responsibilities:

• Coordinate closed Facebook Community groups, and oversee community engagement.
• Produce short and long form written content, like blogs, gift guides and informative pieces in collaboration with relevant experts, our internal team (experts) or through your own work.
• Coordinate Influencer and PR opportunities.
• Strategise and execute Local Area Marketing Initiatives, including events, community engagement and promotions. Network with relevant local trader groups, businesses and community groups.
• Coordinate the user experience for our customer happiness initiatives, including loyalty, gift registry, wishlist and free resources.
• Assist with team events and team engagement initiatives.
• Work closely with the Digital Marketing Team to ensure a seamless customer experience and brand cohesion between stores and digital.
• Reporting and competitor landscape analysis, identifying opportunities for the business.
• Coordinating internal marketing and communications resources.

About you…

• You are high energy, fun and kind and contribute positively to your team, with a passionate and collaborative approach to your work.
• You are super organised, with a high attention to detail and a thorough approach to end to end task management.
• You are a creative thinker, but can make analytical, data driven decisions.
• You LOVE retail and ecommerce. You shop mindfully, but with an eye for what’s on trend and you have a list of independent retailers you covet.
• You are genuinely excited by our range of products, and sharing them with our customers. You can relate to our audience and can solve their problems by showing how our products will bring joy and ease to their lives.
• You move fast! You can effectively manage multiple projects, stakeholders and competing priorities in a fast paced environment, while delivering great work.
• You are self motivated and love to learn. The industry moves quickly, so a desire to learn, improve, and receive feedback is essential.

Experience we are looking for…

• 2+ years experience in a generalist marketing role, preferably in a retail or ecommerce environment.
• An understand of retail, ecommerce and a product based business.
• Microsoft Office and PC proficient.
• Shopify, Canva and basic graphic design experience.

What we have on offer…

• A Part Time role in a fast growing, FUN, supportive , flexible & rewarding work place. Hours are negotiable but would suit school schedules. A hybrid WFH arrangement is available after probation.
• Opportunities to learn and up skill and progress your career.
• Work from a fabulous brand new light filled office in Mile End. Sometimes you will need to visit the stores to capture content.
• Employee discount, quarterly team events, a fantastic work culture and more.

Please apply with a cover letter & resume telling us why you are perfect for the job.