Marketing Executive

Be part of our award-winning team!

Who we are

Blue Insurance, now known as Cover-More Blue Insurance, is an ambitious Insurance business developing innovative products and disrupting the Insurance landscape in the UK and Ireland.

Originally founded in October 2003, we are an online insurance business, providing online Travel, Car Hire Excess, Motor Breakdown, Gadget, Pet, Bicycle and Wedding insurance. Since 2003 we have grown from a niche travel insurance provider into an award-winning, Deloitte Best Managed Company.

In October 2018, Blue Insurance, officially became part of the Cover-More Group. Cover-More Group is a global specialist and integrated travel insurance, medical assistance, and employee assistance provider with operations across five continents. Cover-More Group is headquartered in Sydney, Australia. In 2017, Cover-More became part of Zurich Insurance Group emerging as the third largest travel insurance provider in the world.

Our vision is to take the lead in the insurance industry with comprehensive products, quality customer service, competitive rates, and the latest technology, enabling all our agents and customers to have the easiest and quickest experience when carrying out quotes or managing policies with all Blue Insurances' Products.

Position Overview

We are currently seeking a Marketing Executive to join our Marketing Distribution team who are for responsible for all activity which attracts customers and potential customers to our websites and other digital assets.

In this role, you will actively support the implementation of various campaigns and marketing initiatives across multiple channels and brands. These channels include paid search, social media, affiliates, SEO, CRM, programmatic, display, out of home, and broadcast. You will also have the opportunity to contribute to the creation of engaging consumer PR campaigns and develop compelling content that informs and captivates both our existing and potential customers.

Qualifications and Training

• Strong coordination skills ensuring the successful execution of marketing activities across various channels
• Work in a fast-paced team environment, collaborating with Marketing Executives and cross-functional teams to achieve shared goals and deliver comprehensive marketing plans
• Familiarity with various marketing channels, including SEO, PPC, Consumer PR, Display, Social, Email, and CRM, enabling effective decision-making and implementation strategies

Key Duties & Responsibilities:

• You’ll work on a fast-paced team across our consumer brands in Europe
• Collaborate with our marketing team to develop and implement comprehensive marketing plans
• Participate actively in marketing initiatives across diverse channels, such as SEO, PPC, Consumer PR, Display, Social, Email, and CRM
• Liaising with stakeholders including freelancers, in-house teams, suppliers and partner organisations
• Monitor progress of campaigns using various metrics and submit reports of performance
• Contribute to the marketing strategy for each D2C brand
• Contribute to engagement strategies, such as PR initiatives, content creation, social media
• Use of customer and campaign insights to provide direction for business initiatives
• Ensure best practice customer initiatives are adopted and applied
• Put tools in place to measure customer interactions and identify opportunities for improvement
• Provide exceptional customer service to internal and external customers within company guidelines, regulatory obligations, and SLA’s

Rewards and Benefits:

• Competitive salary
• Private Health Cover
• Travel Insurance
• Income Protection
• Company pension
• 25 days Annual Leave
• Performance based incentive
• Life insurance
• Employee Assistance Programme
• Paid parental leave
• Paid sick leave
• Wellness leave
• Fitness reimbursement
• Professional membership
• Staff referral bonus
• Work anniversaries leave or a day off on your birthday

The Team and Community

Caring is at the heart of what we do. We're here to make a positive difference in the world we live in. Through our social impact, we are committing to the communities we work in and giving back where they need it most. Whichever way you choose to participate in volunteering or fundraising, whether as a team or individually, the company gives you 3 paid days to volunteer. This is our commitment to our community. Then, wherever you help, the commitment is always doubled, and the company will match the number of volunteer hours that staff complete each year and also any money donated to a charity which we call Employee Matching here in CoverMore Group.

Cover-More Blue insurance Services Limited is regulated by the Central Bank of Ireland and authorised by the Financial Conduct Authority for UK Business.

Cover-More Blue Insurance Services Limited is an equal opportunities employer.