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Form of workOur client is a prominent player in the personal goods market within Australia, boasting a diverse portfolio of brands across various categories. With a strong presence in the health, beauty, and wellness industries, they pride themselves on delivering high-quality products that cater to the needs and preferences of consumers.
With an established range of products across health, wellness and beauty categories, our client utilises multiple channels for sales, including pharmacies, grocery stores, retailers, and eCommerce platforms. Their culture has a strong emphasis on teamwork and values such as integrity, innovation, and customer satisfaction. The company's team is comprised of dedicated professionals who are passionate about driving growth and delivering excellence in all aspects of their work.
Now, as the company embark on a period of significant change and gear up for substantial growth - there is a need for a talented Marketing Manager - Health; is a highly critical role, that plays a pivotal part in the company's ambitious expansion plans and long-term business strategy, encompassing strategic leadership, commercial planning, along with change and transformation requirements. The role involves overseeing the ANZ Health portfolio and marketing function, making it a rare opportunity for a senior consumer marketing leader.
Benefits
The role provides opportunities for professional development and growth within the organisation.
- Competitive salary package
- Hybrid & Flexible Working Opportunities
- Collaborative and inclusive work culture
- L&D opportunities
- Long-term opportunities & succession planning
- Significant Marketing Budgets
The Marketing Manager - Health, with a deep understanding and solid career of dynamic brand marketing, leadership, category growth and product innovation will and will have a real vision to set out the growth agenda and steer the direction of the long-term brand marketing strategy for the Health portfolio. You will:
- Develop and articulate a clear and innovative long-term Marketing strategy which is aligned to the business’s 5-year vision.
- Oversee brand positioning, messaging, and identity, ensuring consistency across all consumer touchpoints.
- Collaborate closely with other key departments such as Sales, Category, R&D, and Operations to ensure integrated and cohesive strategies that drive overall business success.
- Drive innovation in product offerings and packaging, ensuring alignment with consumer preferences and market trends
- Work closely with the R&D & Sales teams to bring new and exciting products to market.
- Champion a customer-centric approach, ensuring that marketing initiatives enhance the overall customer experience and build strong, lasting relationships with our consumers.
- Inspire and lead a high-performing marketing team, providing mentorship, guidance, and fostering a collaborative and creative work environment that increases team engagement.
As the Marketing Manager - Health, you'll be expected to bring strategic vision, analytical and commercial acumen, and the ability to make decisions that drive positive change. You'll also have:
- 8 years’ consumer-led brand building experience, ideally in the Health & Wellness, retail or B2C pharma sector
- Proven experience in building differentiated brands and brand equity in a consumer marketing environment
- Exceptional strategic thinking, analytical, and decision-making skills
- Innovative mindset with a keen eye for market trends and consumer insights
- A background in product development and innovationStrong leadership skills and the ability to develop and mentor a team
- Experience in strategic planning, and developing multi-layered marketing plans
- A commercial mind-set with the ability to successfully grow a portfolio and generate profit
- Proficiency in digital marketing and data analytics
