Marketing Manager - Unique Property Sector

As a Marketing Manager, you will play a pivotal role in developing and implementing our marketing strategies, leveraging automation tools to enhance B2C lead generation, nurture prospects, and optimise overall campaign performance. Your mission is to strike a balance between traditional marketing tactics and modern automation techniques, ensuring that our campaigns resonate with our audience and drive tangible results.

Responsibilities:

Marketing Strategy:

• Develop and execute comprehensive B2C marketing strategies aligned with business goals, incorporating both traditional and automated approaches, to achieve KPI's. 
• Utilise HubSpot and other marketing platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant ad platforms to design, implement, and optimise marketing campaigns across various channels.
• 3 unique brands under one roof that make up our business ecosystem - ‘The Disability Housing Centre’, ‘SDA Smart Homes’ & ‘Property Direct Pty Ltd’. 

Lead Nurturing:

• Create and manage lead nurturing campaigns tailored for B2C audiences, combining personalised human touches with automated follow-ups to guide prospects through the buyer's journey effectively.

Database Management:

• Oversee the organisation and maintenance of our marketing databases within HubSpot, ensuring accurate segmentation and effective targeting for both automated and manual outreach efforts.

Integration and Collaboration:

• Collaborate with cross-functional teams, including sales and marketing, to ensure seamless integration between HubSpot and our custom CRM, facilitating efficient lead management and communication.

Analytics and Reporting:

• Monitor and analyse key performance indicators (KPIs) related to marketing efforts, leveraging data insights to refine strategies and enhance campaign effectiveness.

Scalability and Innovation:

• Explore opportunities to automate repetitive marketing tasks while maintaining a human-centric approach, continuously seeking innovative solutions to improve efficiency and scalability.

Events

• Ensure the marketing is effective at promoting events we are hosting to ensure highest possible attendance of relevant cohort. 
• Organise print/online materials for events we host & attend as required, including branded merchandise. 

About You:

The ideal candidate will bring:

• Proven experience in developing and implementing B2C marketing strategies, with a strong understanding of both traditional and automated techniques.
• Proficiency in marketing automation platforms such as HubSpot, with demonstrated experience and expertise.
• Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant ad platforms.
• Strong understanding of WIX, WordPress, SEO, Eventbrite, Zapier & Canva highly advantageous. 
• Strong analytical skills and the ability to interpret data to drive informed decisions.
• Excellent communication and collaboration skills.

What's in it for you?

• Competitive wage plus bonus structure for meeting KPI's. 
• Opportunity for professional growth and development as our company expands.
• Engage in regular team social events, fostering a vibrant and collaborative work culture.

Specifics:

• Full time role based in our Seven Hills QLD head office (this is not a WFH role).
• Immediate start available.
• No weekend work required. 

Apply now and be part of a team where your creative potential is not only recognised but actively cultivated.

Property Direct Pty Ltd are an equal opportunity employer.