AddressCONTENT MARKETING MANAGER
Location: Brisbane (Remote)
Type: Project based
Reports To: Executive Producer
Direct report: Video Editor(s), Editorial Assistant(s)
Overview
Big Dog Builds is on the hunt for a dynamic Content Marketing Manager to spearhead our content creation and oversee our digital marketing strategies. This role is critical in driving our brand’s digital presence and directly managing the ambitious American Trucks Downunder production, an adventure that redefines collaborative marketing across Australia's most dramatic landscapes.
American Trucks Downunder Production
American Trucks Downunder is not just a campaign but a groundbreaking adventure redefining collaborative marketing. With a visionary collaboration between industry-leading brands, renowned content creators, and innovative producers, we're setting the stage for an epic narrative that will traverse Australia's most breathtaking landscapes.
The Role: Content Marketing Manager
As the Content Marketing Manager, you'll be at the heart of this ambitious project. Your mission? To weave together the creative, artistic, and marketing threads of American Trucks Downunder, transforming bold visions into captivating stories that resonate globally.
Your Canvas: Epic Australian Adventures
From the outback tracks leading to the Finke Desert Race to the tropical majesty of Cape York and the sandy expanse of K’gari, your creativity will ignite across some of Australia's most iconic and untamed destinations. Your challenge? To capture the essence of adventure, the spirit of collaboration, and the power of storytelling.
Collaborate with the Best
Our team includes BRW Multi Award Winners, along with seasoned professionals who've contributed to projects on Channel 7, 9 & 10, Discovery Channel, Universal Studios, Warner Brothers, Disney, and Netflix.
Together, we'll craft a narrative that combines high-octane adventure, behind-the-scenes authenticity, and engaging live streams, leveraging a reach of over 10 million engaged audiences.
Your role as Content Marketing Manager puts you at the helm of this prestigious collaboration. You have the unique opportunity to work alongside fifteen of the most prominent brands in the adventure and four-wheel-drive industry.
Be Part of Something BIGGER
This is more than a job; it's an opportunity to be at the forefront of an industry-changing project. You'll not only leave your mark on an epic series of adventures but also play a pivotal role in shaping how brands collaborate in storytelling and marketing.
Ready to Lead the Creative Charge?
If you're a Content Marketing Manager passionate about storytelling, adventure, and collaborative innovation - we want you.
Responsibilities:
- Content Strategy Development and Management: Develop and execute a comprehensive content strategy encompassing all facets of Big Dog Builds and the American Trucks Downunder production.
- Editorial and Collaboration Calendar Coordination: Create, manage, and coordinate the editorial content calendar for Big Dog Builds, ensuring all content is timely, relevant, and strategically aligned with marketing goals. Additionally, oversee the collaboration schedule with partners and influencers, ensuring seamless integration and synchronisation of content across various platforms and campaigns.
- Creative Content Production: Lead the creation of engaging content that effectively tells the story of our brand and our adventures, from blog posts and articles to social media content and video scripts.
- SEO Optimization and Analytics: Optimize content for SEO to maximise online visibility and track content performance through analytics to guide strategy adjustments.
- Team Leadership and Partner Collaboration: Manage a dynamic content team and collaborate with external partners and prominent brands in the industry, to produce cohesive and impactful content.
- Innovative Digital Marketing: Utilize cutting-edge digital marketing strategies to promote content and increase engagement across multiple channels, including social media, email marketing, and our website.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum of 5 years experience in a Content Marketing role, with proven capabilities in strategic planning and content management.
- Expertise in creating and managing editorial calendars and coordinating collaborative projects with multiple stakeholders.
- Strong understanding of SEO, content management systems, and social media platforms.
- Excellent written and verbal communication skills, with a flair for creative storytelling.
- Demonstrated leadership skills with experience managing a team.
- Passion for the automotive industry and adventure, with a commitment to innovation in digital marketing.
Join Our Journey
This position offers more than just a typical marketing role; it is an opportunity to be at the forefront of a transformative production in the automotive industry. As the Content Marketing Manager, you will not only steer the content direction of Big Dog Builds but also play a pivotal role in the American Trucks Down Under adventure, shaping how stories are told and experienced.
How to Apply
Are you ready to take the wheel in our content journey?
Please submit your resume and a cover letter detailing your experience and your passion for this role to ****@bigdogbuilds.com.
