AddressThe Role:
As part of its continued global growth strategy, Archies Footwear is searching for a highly skilled, dynamic and innovative Marketing Manager to lead a passionate and talented team. Reporting to the Marketing Director, this newly created role will work closely with brand and content teams to shape a consistent and interconnected narrative and brand strategy that connects with global consumers across diverse channels.
As a senior leader across the wider business, you will work with wholesale, eComm, Customer Service, Supply Chain and Product development teams to develop a multifaceted marketing calendar. You will coach brand teams to enhance the overall Archies brand to appeal to a broad consumer base that supports performance and wholesale marketing campaigns drive customer conversion.
This role will suit an innovative, eComm Marketing leader who is passionate about creating accountable teams to deliver outstanding commercial brand experiences.
Key Responsibilities:
- Coach, lead and inspire a passionate team to deliver outstanding brand experiences
- In partnership with the Marketing Director, set brand and content strategies to drive customer conversion
- Manage marketing budget ensuring both commercial and brand ROI on all activity
- Set and execute a multifaceted marketing calendar for wholesale and D2C markets globally
- Work with performance marketing teams to shape content to optimise ROAS
- Bring a holistic view to managing community and loyalty on a global scale
- Stay current on industry trends and competitor activities to enhance strategy
- Be a part of a rapidly growing Australian success story across global markets
- Join a creative, innovative and highly connected marketing team
- Have strategic input into the new phase of growth holistically across the organisation
- Lead a talented team to deliver outstanding customer and commercial outcomes
- A generous base salary with performance-based incentives
- Well-rounded marketing leadership skills and expertise in similar eComm marketing role
- Excellent organisation and planning skills to showcase professionalism in an authentic manner
- An eye for trends and detail within the fashion, apparel and social influencer space
- A customer experience mindset mixed with the appropriate commercial acumen
- Proven brand strategy, development and holistic marketing campaign expertise
- Ability to work well under pressure with critical thinking and solution orientated approach
- A passion for building highly accountable, commercial and connected teams
- Business or Marketing qualifications ideal, but not essential
The Archies Story
Archies Footwear was born out of an idea that you could create a thong that looked amazing and was able to provide great support. As a qualified physiotherapist, over the last 10 years our founder has inspired Archies into a true Australian start up success story. With a mission to provide Australian’s the most supportive, stylish and comfy thongs there are, Archies has a thriving retail wholesale business complimenting a rapidly growing international e-Commerce presence. Loved by many Australians’ including some of our country’s most elite athletes, this is a great time to make meaningful impact to drive the next phase of growth for Archies globally!
Archies is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Additional information
- Strategic brand and holistic marketing leadership opportunity
- Create marketing campaigns to inspire commercial customer outcomes
- High growth business with a global customer base
