Marketing, Partnerships And Engagement Manager - Maternity Leave Cover

CORE Community Services Ltd. is a not for profit organisation serving South West Sydney for over 40 years. We provide a wide range of services, activities and programs across 5 Services – Children's Services, Youth Services, Multicultural Communities, Aged and Disability Care (ADC) and Community Engagement.. Our mission is to provide tailored diverse client centric services and opportunities that support and empower vulnerable communities to thrive, resulting in the best outcomes for all individuals. 

Developing and maintaining the CORE marketing functions and brand guidelines. Increasing awareness and promotion of CORE community services through digital and social media channels. 

CORE is heavily exposed to potential changes in Government funding structures and opportunities - according to the focus of the government of the day. Accordingly, the prime focus of the Marketing, Manager is to increase our brand awareness by developing strategies and tactics to get the word out about CORE Community Services.

You will lead the Marketing and Communications functions to support activities in raising CORE’s profile and advocacy to external stakeholders, community partners and clients. Ultimately, you will responsible in building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. 

Responsibilities Include:

• Manage CORE’s public relations and media strategy, enhancing CORE’s visibility and establishing CORE as the go-to source on pertinent topics.
• Support and assist the Strategic Performance & Analytics Manager to communicate with CORE program managers about program performance, in order to proactively market program success and assist stakeholder management.
• Work with CORE Communications and Marketing personnel to deploy successful marketing campaigns provide content on the success of existing initiatives and ensure targeted communications to key stakeholders.
• Creation and implementation of an annual marketing plan with associated strategies, budgets and content pipelines.
• Planning, execution and participation in corporate (or service specific) internal and external events, expos and other public events as required.
• Manage projects within the marketing department adhering to the marketing strategy
• Encourage consumer feedback opportunities in client service design, media and advocacy initiatives, events and conferences.
• Support and assist the Strategic Performance & Analytics Manager to analyse performance, identify barriers and develop feasible outcomes in relation to revenue improvements to enable milestones and KPIs to be achieved.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campigns, gain insight and assess against goals

Selection Criteria:

• Tertiary (degree) qualifications in business, Management, Marketing or Communications or relevant experience
• Proven Understanding of the Community Services sector and Not For Profit organisations.
• Highly developed interpersonal skills with demonstrated experience working, engaging with, and presenting to internal and external stakeholders.
• Excellent written and Oral Communication skills with proficient computer skills, including previous experience with reports using Adobe Creative Suite
• A creative mindset with a sense of aesthetics and a love for great copy/clever communication
• Strong analytical skills with solid knowledge of website analytics tools (eg, Google analytics, Facebook Metrics)
• Strong understanding of major social media channels
• Strong understandiung of customer and market insights