Marketing Specialist

Who is Carbatec? 

Since 1987, Carbatec has been on a mission to inspire, educate and support everyone who creates with wood. Founded by Geoff Lowe as a family-run business, we have grown over the decades to become Australia's largest retailer of woodworking tools and machinery. With six brick-and-mortar stores nationwide and an ever-expanding e-commerce website, we feature thousands of products from over 90 top global brands accessible to woodworkers nationwide. Whether you are a beginner looking to pick up a new hobby or a seasoned craftsperson honing your skills, you'll find everything you need at Carbatec. Our commitment to delivering an exceptional omnichannel shopping experience has earned us our position as the #1 retailer in the industry, and we are looking for an enthusiastic Marketing Specialist to complement our team and culture.

Responsibilities:

• Manage and support the development and implementation of marketing strategies and weekly campaigns that facilitate e-commerce and brick & mortar sales
• Plan and create content that engages our audience across multiple channels
• Manage and update social media accounts, including Facebook, Instagram and YouTube
• Implement digital marketing strategies across website, email and social media
• Monitor and analyse campaign performance, providing regular reports and recommendations for improvement
• Collaborate with internal teams, including sales, creative, and product development, to ensure a consistent brand message
• Support the creation of marketing materials, such as brochures, flyers, and presentations
• Maintain marketing calendars and schedules, ensuring deadlines are met
• Conduct market research to identify trends, opportunities, and best practices
• Contribute to managing and getting the best out of product/brand ambassadors
• Plus, there is so much more you can do and grow into here, like marketplace management and collaboration on other department projects
What we would like to see from you
• Bachelor's degree in marketing, communications, or a related field
• 2-3 years of experience in marketing and social media management
• Excellent organisational, project management, and communication skills
• Proficiency in Microsoft Office, Website administration (CMS management - We use Shopify), content-creation and social media management tools, Adobe Creative Suite (nice to have)
• Understanding of basic marketing principles and tactics
• Creative mindset with the ability to think outside the box - We want you to be creative here as our business is based around creating things! It's imperative for success.
• Strong attention to detail and ability to multitask in a fast-paced environment
• Ability to work independently and collaboratively as part of a team
• You don't mind getting your hands dirty and have a "no job is too small" attitude