Marketing Specialist

Want to join a purpose-based organisation where you make a difference?
 
See Differently with the Royal Society for the Blind is seeking an experienced marketing professional to take responsibility for spreading the word and supporting the growth of the different service units within See Differently. You’ll be leading the marketing strategy, with a focus on generating new health clients, attracting new donors and volunteers and building awareness of the See Differently brand. You’ll understand quality content creation, digital marketing, branding and communication. With so many opportunities in the pipeline, and a supportive, inclusive culture, you are sure to thoroughly enjoy this position and the value you will create for our clients now and into the future.
 
About See Differently with the Royal Society for the Blind  

We’ve been around for a long time - 140 years in fact. Over that time, we’ve seen and learnt a lot. That makes us the most experienced and knowledgeable provider of low vision services in South Australia. But our range of services is also what makes us stand apart. We’re the largest provider in South Australia, offering people who are blind or have low vision support that ranges from assistance dogs to assistive technologies.
 
The opportunity

See Differently is looking for a Marketing Specialist who will play a pivotal role in developing and executing comprehensive marketing strategies to generate high-quality leads and drive business growth. You will bring a combination of creativity, curiosity and innovation to the role, as well as using data to make good decisions about the evolution of marketing activity to support increased referrals to our health services, understanding of our different service areas, and supporting fundraising efforts for our leading guide and assistance dog program.
 
Your duties will include:
 
As a senior leader in the organisation, your duties will include:

• Developing an impactful marketing strategy and plan for the organisation.
• Producing emotive and effective content for a range of audiences and across a range of formats (video, website, email, SMS, newsletters and annual reports)
• Managing See Differently’s social channels and ensuring they are delivering outcomes for the business
• Delivering effective digital marketing campaigns, including working closely with digital marketing agencies and overseeing their delivery of outcomes
• Promoting the different services and events of See Differently to a wide range of client and stakeholder groups
• Involvement in our 2-year transformation program which will deliver new digital capability and customer experiences including a new website, online shop and client communications
• Managing the marketing budget and looking for new ways to drive growth
• Understanding the needs of our clients, including accessibility requirements, and giving a voice to our clients through advocacy
• Ensuring services are delivered within quality certification, contractual and legislative requirements
• Contributing to senior management team performance and effectiveness by working collaboratively with other managers to ensure cross-organisational goals are set and implemented

• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• Proven experience in a marketing role with a focus on content creation.
• Excellent written and verbal communication skills.
• Strong understanding of digital marketing, social media platforms, and SEO best practices.
• Ability to create visually appealing content using design tools such as Adobe Creative Suite or Canva.
• Experience with content management systems (CMS) and marketing automation tools.
• Ability to create clear project briefs and manage creative and digital agencies.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Creativity, attention to detail, and the ability to manage multiple projects simultaneously.
• Ability to work independently, take initiative and respond effectively to a wide range of competing work-related issues.
• Strong networking skills, with the capacity to represent See Differently to other service providers, and the general community.
• Business acumen - the ability to read and comprehend financial data, assimilate complex information, and be involved in decision-making.

• Flexible work arrangements including hybrid working (from our Gilles Plains, city offices and home), compressed hours or 4-day weeks (talk to us about your preferences!)
• Competitive salary (with the added benefit of salary packaging to increase your take home pay. (All staff have access to up to $15,900 tax free, and a further $2500 tax free for meal and entertainment purchases.)
• 12.5% annual leave loading
• A supportive, collaborative team environment with the opportunity to participate in staff events
• The opportunity to get out and about in the community
• Access to our Employee Assistance Program
• Options to Purchase Additional Annual Leave