AddressAustralian Business and Culinary Institute
Job’s position: Marketing Manager (LATAM region)
Company Location: Adelaide, SA
Salary: 75k - 80k per year
About the job:
In this role, you will be responsible for the admission of Latin American students into the Australian Business and Culinary Institute (ABCI), managing and fostering positive relationships with Latin American Education Agents, and achieving set KPIs. The candidate should have the expertise to create marketing strategies for the college according to the target audience, conduct regular reviews with ABCI’s recruiting agents both onshore and offshore, and create effective and engaging marketing materials for the company.
As the Marketing Specialist, you will be responsible for:
Description
- Developing publicity campaigns, including marketing and promotion of courses and services.
- To identify current market trends and business opportunities for ABCI’s management.
- The recruitment of Latin American students for ABCI
- Organize events to promote ABCI’s courses and services, along with the Latin American partner agents.
- To train ABCI’s partner agencies staff with the relevant information about our services and courses.
- Coordinate and respond to inquiries and applications from potential agency representatives including collating questionnaires and representative details for presentation to the Director.
- Monitor, update, and report on a database of Agents and clients interested in courses and other services.
- Create and promote content about ABCI’s courses, promotions, and events on the institution’s social media channels to position the brand and create engagement with the target audiences.
- Produce specific statistical reports on Latin American student enrolments, source countries, and source institutions, and conduct analysis relating to agent performance.
- Maintain and update agency procedures for the website, working closely with the marketing team to ensure all representatives have access to consistent information.
- Continuously looking to establish new partnerships with education agents onshore and offshore.
The candidate must have:
- Minimum of 4 to 5 years of experience working as a marketing/communications specialist in the tertiary education sector.
- Previous experience working in a similar role in Australia.
- Fluent in Spanish and English.
- In-depth knowledge of Latin American audiences and have previously worked with this target group.
- Working experience in both B2B and B2C segments.
- A bachelor's degree in marketing or communication.
- Proven experience in developing and executing successful marketing campaigns.
- In-depth knowledge of various digital marketing channels, including social media, email marketing, PPC, SEO, and content marketing.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Proficiency in utilizing social media, content creation, and graphic design tools: Adobe Illustrator, Adobe Premiere, After Effects, Hootsuite, Meta Ads, Google Ads, Search Console, Mailchimp, WordPress, etc.
- Experience in advertising and social media platforms like YouTube, Facebook, Tik Tok, Google Ads.
- Proven experience in content creation and copywriting skills.
What We Offer
- A creative and collaborative work environment
- Opportunities for professional growth and development.
- Social activities and team events
About the company
Established in 2017, the Australian Business and Culinary Institute is a Registered Training Organization (RTO 45461) focused on quality education. Registered under the Courses for Overseas Students (CRICOS Provider No. 03742D), we are authorized to offer, accept, and teach overseas students in Australia. For us, our students are our priority, and we take pride in our efforts and accomplishments. Our courses, mentors, trainers, and industry affiliates provide our students with the highest level of knowledge and skills and prepare them for industry expectations, making them job-ready. We provide our learners with a high level of support and care academically, as well as, towards their overall well-being.
How to Apply: If you are passionate about marketing and education, we would love to hear from you. Send an email to *****@abcinstitute.edu.au
