Marketing Specialist

Duties and Responsibilities:

• Develop Advertising Policies and Campaigns:
  • Plan, develop, and organize advertising policies and campaigns to support sales objectives.
  • Collaborate with stakeholders to understand business goals and develop strategies aligned with marketing objectives.
• Strategic Advisory Role:
  • Advise executives and clients on advertising strategies and campaigns to effectively reach target markets.
  • Create consumer awareness and promote the attributes of goods and services through strategic planning and execution.
• Campaign Coordination:
  • Coordinate the production of advertising campaigns, ensuring activities such as artwork, copywriting, media scripting, and production are executed within time and budget constraints.
  • Oversee media placement to optimize campaign effectiveness.
• Data Analysis and Trend Forecasting:
  • Analyse data regarding consumer patterns and preferences to inform marketing strategies.
  • Interpret and predict current and future consumer trends, providing insights to drive decision-making.
• Market Research and Analysis:
  • Research potential demand and market characteristics for new goods and services.
  • Collect and analyse data and statistical information to identify market opportunities and inform marketing initiatives.
• Business Growth Support:
  • Support business growth and development by preparing and executing marketing objectives, policies, and programs.
  • Contribute to the formulation of marketing strategies that align with overall business objectives.
• Market Research Commissioning:
  • Commission and undertake market research projects to identify market opportunities for both new and existing goods and services.
  • Utilize research findings to inform marketing strategies and tactics.
• Marketing Advisory Role:
  • Advise on all elements of marketing, including product mix, pricing, advertising, sales promotion, and distribution channels.
  • Provide recommendations and guidance to optimize marketing performance and achieve business objectives.
• Tech Industry Insights Integration:
  • Integrate insights from the tech industry into marketing strategies, leveraging knowledge of emerging technologies, software trends, and IT solutions.
  • Translate technical features into compelling value propositions for target audiences in marketing materials.
• Content Marketing Management:
  • Oversee content creation initiatives, including blogs, whitepapers, case studies, and webinars, to position the company as a thought leader in the IT sector.
  • Ensure content is optimized for search engines (SEO) and resonates with target audiences.
• Client Relationship Management:
  • Cultivate strong relationships with clients in the IT sector, understanding their needs, challenges, and preferences.
  • Collaborate with the sales team to develop tailored marketing strategies and materials to support client acquisition and retention efforts.
• Cybersecurity Awareness Campaigns:
  • Develop and implement cybersecurity awareness campaigns aimed at educating clients and prospects about cybersecurity threats and best practices.
  • Coordinate with cybersecurity experts to create informative content and training materials.
• Software Product Launches:
  • Support the launch of new software products by developing comprehensive marketing plans, including positioning, messaging, and promotional activities.
  • Collaborate with product development teams to ensure marketing materials accurately reflect product features and benefits.
• Industry Event Participation:
  • Represent the company at industry events, conferences, and trade shows to network with potential clients, partners, and industry influencers.
  • Coordinate event participation logistics and develop marketing collateral to maximize brand visibility.
• Data Analytics and Performance Monitoring:
  • Utilize analytics tools to track and analyse the performance of marketing campaigns, including website traffic, conversion rates, and lead generation.
  • Generate regular reports to measure the effectiveness of marketing initiatives and identify areas for optimization.