AddressJob Description:
We are seeking a highly motivated and detail-oriented Marketing Specialist with an emphasis on Search Engine Optimisation (SEO). The ideal candidate will have a deep understanding of SEO best practices, keyword research, content optimisation, and analytics.
Responsibilities:
- Develop and Manage SEO Strategies: Create and implement SEO campaigns to drive client sales and achieve business objectives.
- Provide Strategic Marketing/SEO Advice: Offer guidance to internal staff and clients on approaches and strategies to effectively reach target audiences, build consumer awareness, and promote product and service benefits.
- Coordinate Campaign Production: Oversee the execution of monthly SEO campaigns ensuring tasks are completed on time and within budget.
- Market Research and Data Analysis: Conduct research and analyse relevant data and statistics for each client's campaigns.
- Support Business Growth: Assist in business development by preparing and executing SEO marketing strategies, objectives, policies, and programmes.
- Marketing Consultation: Provide advice on all aspects of marketing, including services, pricing, promotions, tactics, and media channels.
- Content Creation and Scheduling: Create, schedule, and publish marketing content on client websites.
- Monitor and Report on Campaign Performance: Track the performance of marketing initiatives, providing regular reports and insights as needed.
- Analyse Digital Marketing Data: Examine data from digital marketing campaigns and platforms to assess effectiveness and recommend improvements.
- SEO Content Updates: Suggest and implement updates to digital content to enhance search engine metrics.
Qualifications:
- Proven experience as a Marketing Specialist.
- Proven experience working hands on with SEO.
- In-depth knowledge of SEO best practices and tools.
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication and project management skills.
- Ability to work collaboratively in a fast-paced environment.
