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SalaryTHE JOB
Reporting to the GM – Marketing, the Marketing Technology Manager plays a pivotal role in working with the marketing and engineering teams for the integration and execution of innovative Marketing Technology for the Moshtix business.
WHAT YOU WILL BE DOING
- Work together with marketing and engineering teams to implement Braze integration, managing the project from a marketing aspect ensuring the data integration is mapped out clearly and covers all marketing requirements to ensure top priorities are met within the first 6 months of the integration.
- Work together with product and engineering teams to implement cookie less server side tracking.
- Work together with product and engineering teams to implement self-service tracking tools for clients, which will enable our partners to update standard tracking across their event pages.
- Implement GA4 tracking updates with the engineering teams and maintain Google Tag Manager inline with Ticketmaster global standards driving efficiencies and reporting alignment.
- Assist the marketing team in the creation of automation capabilities for Moshtix omni-chanel marketing campaigns within Braze, as well as create automation templates which can be rolled out for client use.
- Update and manage client tracking scripts and processes across the Moshtix website along with continued maintenance of Moshtix Google Tag Manager instance.
- Assist product and engineering teams to drive Moshtix SEO improvements.
- Develop custom reports and provide interpretation and presentation of martech related findings.
- Work together with the engineering team to ensure data feeds are maintained and optimised and any new data feeds are implemented in a timely manner.
- Drive ambitious projects to develop best in class marketing capability/personalisation.
- Help drive digital marketing transformation throughout the business and across clients.
- Look for innovative ways to present Moshtix’s technology stack to prospecting clients and industry.
- Experience implementing and managing Marketing Technology platforms to deliver personalised marketing communications across email, SMS, web and app push. Braze preferred but not essential.
- Demonstrated understanding of core eCommerce and martech technologies with the ability to communicate effectively with business, marketing, data, development and technical roles.
- Strong understanding of advertising technology landscape including DSPs, Ad servers, Digital Analytics & Tag Management
- Proven experience of using analytics and data to drive user experience and business decision making and advanced skills with Google Analytics and Google Tag Manager
- Proficient in data management and integration, with experience in data governance and privacy regulations.
- Excellent communication skills and developed ability to both manage and work directly with stakeholders.
- Experience implementing and managing Marketing Technology platforms to deliver personalised marketing communications across email, SMS, web and app push. Braze preferred but not essential.
- Possess the ability to apply strategic and innovative thinking to generate creative marketing solutions beyond the realm of standard practices.
- Experience in CRM and digital technologies and integration of platforms.
- Experience with large scale databases and database management
- Good understanding of HTML/CSS (including email code compatibility between different email clients) and a strong understanding of SQL and/or databases
- Experience working with project tracking and team collaboration software such as JIRA and Confluence.
- An understanding of the live entertainment and/or ticketing industry
- Strong understanding of the digital landscape
- Ability to confidently present materials in an open internal forum
- Executive or Senior Manager in Marketing, digital or product
- Proactive, driven and highly organised, able to manage to a constantly varying and challenging workload
- A calm and controlled approach to working in high-pressure situations with a number of different parties
- Analytical mind and proven problem-solving ability
- Strong use of initiative and can think on your feet
- Responds with flexibility and resilience when faced with multiple demands, shifting priorities, ambiguity or rapid change.
- Organises time effectively and plans for future needs, maximising the use of available resources.
- Clearly conveys goals and expectations to others; steps forward to confront difficult issues.
- Paves the way for change, diminishes fear and persuades others to let go of resistance.
- Demonstrates ethical behaviours.
- Adapts own behaviour to take account of others’ expectations.
Rock Solid Reliability – I earn the trust of clients, co-workers and fans; I set clear expectations; I deliver high quality work on time and on task; I take the time to do things right
Winning Teamwork – I collaborate with others; I share information openly; I listen and take time to empathise and understand where others are coming from; I show recognition and appreciation for the contributions of others
Act with Integrity – I am proud of the way I represent myself and the company to others; I act with good intentions; I have direct, honest conversations while creating a safe work environment for open dialogue; I represent information and data accurately and completely
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
CULTURE
We have a ‘Fan First’ mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the ‘Fan’ you will be part of a culture that supports and enriches the fan experience. Your work, our passion… delivering world class experiences – Fan First.
You would have got a first feel of what it is like working at Ticketmaster through our career site and looking at our Ticketmaster Values. Are you ready to start your journey with us? One of your first stops would be our Going Live Session, our own way of welcoming you to Team Ticketmaster.
ABOUT TICKETMASTER
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres and theatres, Ticketmaster now processes over 500 million tickets. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV.
Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific. Overall, the company employs over 6,500 individuals. Ticketmaster was established in Phoenix, Arizona in 1976.
ABOUT MOSHTIX
Moshtix sells live experiences to Australasia’s best music, sport, exhibitions and entertainment events. Founded in 2003, Moshtix stands for the fan, being first to market with e-ticketing in 2003 and introducing Australia’s first authorised ticket re-sale platform in conjunction with the iconic Splendour in The Grass back in 2010. With more than 1.3 million active event goers in its database, Moshtix continues to feed the appetite for live entertainment, and remove the barriers between the artist and the fan to ‘make live easy.’ In 2019, Moshtix became a Ticketmaster company, part of Live Nation Entertainment (NYSE: LYV) – the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media and Sponsorship.
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