Paid Marketing Manager

About the company:
Our client is an innovative online trading company dedicated to empowering traders with advanced tools and expert insights. They deliver cutting-edge trading technology directly to clients and through strategic partnerships. They are looking for an experienced Paid Marketing Manager to join their team to be the main person that sits between the marketing team and their global media agency.About the role:
Alongside their global media agency:
● Develop and refine Paid Marketing strategies aligned with business goals and market trends.
● Build comprehensive campaign plans, including budgeting, audience segmentation, ad creatives, and messaging.
● Act as internal expert on Paid Marketing channels, providing guidance for optimal channel utilisation and educating other marketers.
● Monitor campaign budgets closely for efficient fund allocation across channels and campaigns.
● Analyse campaign performance data regularly, conducting A/B tests and optimising strategies based on results.
● Track competitor advertising and industry trends to adapt marketing approaches proactively.
● Coordinate with cross-functional teams to ensure messaging alignment with marketing objectives
● Stay updated on advertising regulations in target markets to ensure compliance.
● Provide regular reports on campaign performance and key metrics to stakeholders and senior management, communicating insights effectively.About You
● 3- 4 years’ experience working with paid media channels, such as Meta, Google Ads, and Programmatic platforms
● Comprehensive understanding of different ad formats and their application
● Worked in or directly with media agencies
● Excellent reporting and analytical abilities with good working proficiency in Google AnalyticsIf you are interested in this role, please click 'Apply Now' or submit your CV to chanelle.castro@randstad.com.au as soon as possible.At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.SkillsPaid Marketing Manager, Activation Manager, Paid Media ManagerEducationBachelor Degree