Performance Manager

Company DescriptionLaunched in 2017, CitrusAd was purposely built with a retailer-first focus creating incremental revenue opportunities through a best-in-class technology platform and a services division to create and develop leading Publisher Monetization programs. This winning combination of tech and highly experienced services allow us to unleash the potential of online shelf space, where CitrusAd effectively turns retailer websites into highly targeted and effective marketing platforms - changing the way in which retailers, advertisers and customers manage and experience e-commerce.In September 2021 CitrusAd was acquired by Publicis Groupe (FTSE 100 Company) the third-largest communications Groupe in the world. We are now proud to be part of their overall Global Media business, delivering excellence in eCommerce. While Publicis Groupe is majorly made up of communications, media, and health agencies, Publicis has created a product hub, this is Epsilon, and CitrusAd is the retail media arm of Epsilon.We’re committed to fuelling our team members’ passion for creativity, community involvement and work/life balance. After all, it’s our people that take us from great to incredible. If you thrive in a creative, fun, teamwork atmosphere, this job may be for you!Job DescriptionThe Performance Manager role will support the Coles 360 partnerships team to ensure online performance is driving incremental revenue. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies in Australia. Experience in ecommerce media and sponsored search are a plus.

• Planning of supplier investment strategies
• Identifying untapped market segments or opportunities for increased reach and revenue.
• Support the Coles 360 measurement suite, to provide transparent and comprehensive reports on campaign performance.
• Foster strong relationships with both Partnership Team and Advertisers developing campaign goals & strategies that align with their objectives.
• Adjusting bids & auction performance in real-time to capitalise on emerging opportunities or mitigate underperforming areas.
• Define clear performance objectives and key performance indicators (KPIs) for each campaign. Aligning bidding strategy with these objectives.
• Generate revenue and strive to exceed target quota.
• Utilise existing networks & intelligence tools to identify & contact prospective brand and agency contacts
• Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
• Dissect each brand organisation to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
• Own a room (even virtually) – present dynamically and instill confidence to challenge our suppliers in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
• Communicate with category managers regarding “VIP” account outreach, pipeline, messaging + SKU prioritization
• Track outreach & sales activity pipeline using CRM tool, Salesforce

Qualifications

• 2+ years’ experience in advertising or media sales
• In-depth understanding of digital & performance marketing,
• Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge
• Proficiency in data analytics. Experience with web analytics tools, such as Google Analytics / Adobe Analytics, and ideally a Retail Media centric platform such as CitrusAd, Criteo, Pacvue.
• Strong understanding of CPG environment either through direct sales experience or similar exposure
• BA/BS degree in marketing, business or related field
• Proficient in Microsoft suite products
• Efficient time management skills – able to sustain timeline management and campaign deliverables
• Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly

Behavioral Traits:

• Strong leadership qualities – trust, loyalty, empathy, forward thinking, self-starter
• Strong organisation skills – proving the ability to prioritise to ensure deadlines are met
• Ability to problem solve focused on being solution oriented
• Excellent interpersonal communication skills
• Solution oriented mindset
• Proven thought leader in strategic planning and operational efficiencies
• Ability to work in a team environment

Key Stakeholder:

• SVP of Client Services at CitrusAd
• Client Success Managers at CitrusAd
• Coles 360 Media Specialists
• Head of Ad Operations at Coles 360
• Operations and Delivery Lead at Coles 360
• Commercial Development Lead at Coles 360

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