AddressThe Performance Manager role will support the Coles 360 partnerships team to ensure online performance is driving incremental revenue. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies in Australia. Experience in ecommerce media and sponsored search are a plus.
- Planning of supplier investment strategies
- Identifying untapped market segments or opportunities for increased reach and revenue.
- Support the Coles 360 measurement suite, to provide transparent and comprehensive reports on campaign performance.
- Foster strong relationships with both Partnership Team and Advertisers developing campaign goals & strategies that align with their objectives.
- Adjusting bids & auction performance in real-time to capitalise on emerging opportunities or mitigate underperforming areas.
- Define clear performance objectives and key performance indicators (KPIs) for each campaign. Aligning bidding strategy with these objectives.
- Generate revenue and strive to exceed target quota.
- Utilise existing networks & intelligence tools to identify & contact prospective brand and agency contacts
- Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
- Dissect each brand organisation to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
- Own a room (even virtually) – present dynamically and instill confidence to challenge our suppliers in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
- Communicate with category managers regarding “VIP” account outreach, pipeline, messaging + SKU prioritization
- Track outreach & sales activity pipeline using CRM tool, Salesforce
