AddressFounded in 2009, Bastion is Australia’s largest independent full-service marketing and communications agency, with 350+ staff working across our offices located in Sydney, Melbourne, Brisbane, Gold Coast, Los Angeles, New York City, Auckland and Wellington. Built with the goal of bringing together world-class independent marketing communication agencies and experts, our complementary skillsets deliver work that truly makes a difference.
Role aim
As PR Client Manager, you own the implementation of client accounts, setting and managing deadlines and delivering best- practice work that drives client satisfaction. You are each client’s go-to on activity matters, working cohesively with your team members both above and below. You have a solid understanding of media relations as well as social media and are passionate about driving meaningful results on clients, managing deadlines and showing proactivity and initiative across a range of fronts.
Skills and Experience Required:
Minimum two - three years in PR or Communications, underpinned by a degree in a relevant field such as Communications, Marketing, Journalism or PR.
Skills critical to success
We’ve provided lots of detail on the expectations of this role, as well as the core duties you’ll be overseeing,
Key Skills and responsibilities include:
Client & Account Management
Is every client’s go-to, demonstrating a strong commitment to and understanding of their business, while leading the implementation team to drive fantastic results.
- Has a strong understanding of client businesses, going behind the lines to better understand their inner workings and how to make an impact
· Understands what success looks like to a client and creates implementation plans in order to deliver - Owns implementation, clearly articulating what needs to be done on clients to the team, determining priorities effectively, and assigning and monitoring deadlines
- Is respected and valued by each client, with the client feeling no difference with the management of tasks during the absence of a senior team member
- Leads WIP meetings with confidence and insight
- Can drive influence through written communications by articulating sound rationale for recommendations
- Develops strong reporting functions, monitoring results at all times and working with the team to solve issues
- Runs accurate budgets with zero over-runs and manages multiple suppliers with no issues, delegating work to the team within budget and monitoring hours
- Writes compelling briefs to suppliers that clearly articulate what needs to be done, why, when and for how much
- Mentors PR Executives and Coordinators and other juniors and manages up to anticipate senior team requests
- Considers efficient ways of working and identifies inefficiencies to reduce over servicing
- Understands client scope and flags issues in advance
- Manages timelines and action lists on collaborative Bastion Agency timelines, ensuring all activity across the blended team is progressing
Media Relations
Has a strong understanding of the media in Australia and how to strategically get results, delivering strong coverage every single time and being able to change plans when results aren’t coming.
- Has a deep understanding of the media, a black book of strong contacts and experience on how to optimise conditions (when to pitch, how etc) to get the best result
- Produces flawless media materials free of errors quickly, which are welcomed by the client and media every single time
- Proofs and provides feedback on juniors’ work tasks, ensuring all work delivered to the final approver is 100% accurate and formatted
- Develops considered and creative media strategies that target multiple verticals with multiple angles
- Can turn on a dime and pitch an alternative angle to a journalist to secure coverage
- Drives consistent high quality coverage by leveraging relationships and showing creativity and tenacity
- Develops and delivers strong media events that drive coverage and client satisfaction
Digital and Social
Understanding how social and digital fits within a client’s account and being able to assist in the delivery of success here.
- Managing implementation in collaboration with broader social etam effectively, ensuring deadlines are met and work is completed
Understands the role of social in communications and how it can benefit a client, particularly understanding the role of social/digital on each account - Provides daily community management without prompting, posting standard responses and proactively providing suggestions for irregular enquiries
Assists with the development of common queries to build out a client’s response matrix, identifying along the way what topics need to be added and doing so - Develops accurate social media posts in line with overarching content strategy
- Uploads approved content accurately and according to the content schedule, finding alternatives if the proposed plans don’t work.
- Delivering relevant and timely content on client LinkedIn pages
Strategy & Business Development
Building commercial acumen and grow clients organically through problem solving.
- Understands all of Amplify’s services and those across the wider agency in order to identify where a Bastion solution may assist a client
- Listening and identifying client problems, headaches and challenges and bringing them back to the senior team member to find a solution
- Contributes insights and ideas to build client strategies that get results
- Understands the account strategy and oversees its effective and efficient implementation
- Understands the role of paid, owned and earned
- Contributes to social media strategy through the provision of social insights and analysis of data
A winning attitude
Being a superstar who gets stuff done is great, but at Bastion Amplify we also really value our culture. So who you are in our business and how you act is just as important!
- Strongly self-motivated and able to motivate and inspire a team of juniors to deliver their best every day
- Is a true team player, not afraid to get your hands dirty on a variety of tasks
- Embraces a flexible working culture, understanding agency life is a life of swings and roundabouts
- Contributes to the development of our culture by being involved and engaged in team activity
- Rolls with the punches on clients and maintains a positive and mature attitude
What We Offer
- Flexible work in a hybrid work environment with mental wellbeing initiatives
- A supportive environment focused on nurturing culture and personal growth
- A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
- The opportunity to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
- Internal and external professional training programs throughout the year
Other Benefits
- Birthday Leave: a day off on your birthday
- Happy Days: a free day off each month
- Culture Club: a calendar of events that connects our team in creative and fun ways
- Unlimited leave after three years
- The Bastion Evolve mentoring program
- Community & Social Responsibility leave.
