Senior Advisor Digital Channels

The Australian Financial Security Authority (AFSA) is responsible for supporting a strong credit system for Australia by managing the application of bankruptcy, criminal asset management and personal property securities laws through the delivery of high-quality education, compliance, and enforcement services. 

The Strategy & Government Division manages the production of strategic documents and plays a key role in intelligence and data and analytic functions. The Division leads the agency’s communication and stakeholder engagement functions and other reporting and government services.

The Strategic Communications section drives, influences, and coordinates the external and internal communication and engagement for the agency. The section contributes to the agency’s purpose by developing its brand, communication and engagement strategies and understanding the importance of context and timing and responding to a rapidly changing environment.

The section also manages the agency’s websites, intranet and social media channels including overseeing the governance framework and policies for these platforms. Creating a strong digital presence with clear and accessible information supports informed decisions making for users.

Purpose of the position

As a leader within the Strategic Communications section, you will lead a small team to support the day-to-day operation and continuous improvement of AFSA’s websites by delivering simple, clear and user-optimised digital content. 

You will be responsible for promoting and supporting plain English content development, consistent terminology, tone, and look and feel across AFSA’s websites. You will also enable best practice and alignment to WCAG 2.1 accessibility standards across all AFSA’s websites.

A key part of this role is to also develop and maintain productive internal and external relationships to support best practice in digital communications. Support digital projects and vendor liaison.

About you

To be successful in this role, you will be passionate about improving the digital user experience, from drafting plain English content to information architecture redesign. 

You will also have the ability to work both independently and collaboratively in team environment, embrace and value diversity and enjoy using testing and research to inform your approach. 

You will also be a go-getter with excellent organisation, project management and stakeholder engagement skills. 

Key accountabilities

• Manage a small team responsible for improving and maintaining AFSA’s websites. 
• Write, edit and proofread content to promote plain-English principles to aid user understanding and ensure consistent terminology, tone, and look and feel across all AFSA Digital Channels. 
• Applying best practice techniques and adhering to WCAG 2.1 accessibility standards, manage all website publishing across AFSA’s websites. 
• Use data and research to improve AFSA’s online presence through search engine optimisation, navigation and content development/placement strategies. 
• Draft and structure digital content in a way that demonstrates an understanding of online user behaviour, information architecture and inclusivity. 
• Manage operational tasks and project schedules for content updates, overall maintenance, user acceptance testing and functionality of AFSA’s websites.
• Support and build positive relationships with both internal and external stakeholders to encourage a culture of collaboration, teamwork and innovation. 
• Maintain, develop and adhere to Digital Channels web governance frameworks, standard operating procedures and work instructions.

Work with our digital provider to: 

• Manage the development, prototyping, testing and documentation of AFSA’s Digital Channels in accordance with the Digital Service Standard. 
• Manage AFSA’s web environments and code repositories, ensuring they meet all Australian Government website requirements and industry best-practice.  

Manage and support a team by: 

• Working effectively as part of a small team and promoting effective cross-team interaction and business partnerships. 
• Planning, organising, and coordinating tasks to achieve agreed milestones.
• Maintain Agile boards (Kanban) to reflect current task status and ownership.
• Tracking the status of project tasks from other project team members.
• Coordinating review and approval of work with relevant stakeholders.
• Identifying opportunities to enhance team performance in an environment of collaboration, continuous improvement and change.

All duties will be performed in accordance with:

• the APS Values, Code of Conduct and Employment Principles.
• WHS obligations, taking responsibility for own health and safety and that of others.
• AFSA’s risk management framework and relevant legislation, including guiding others to identify and mitigate foreseeable risks.

Skills and capabilities

Operates efficiently to achieve business outcomes

• Defines plans and organises workload to achieve high quality outcomes.
• Supports the achievement of workload by establishing and communicating clear and appropriate milestones, goals, and timeframes to ensure delivery of outcomes.
• Identifies and implements improvements and manages risks.

Applies digital dexterity

• Demonstrates commitment to explore, learn and adopt new technologies and ways of working, to achieve better business outcomes.
• Displays a growth mindset.

Sustains a user-focused approach to deliver better services

• Gains an authentic understanding of a person’s experience and needs through collaboration and curiosity.
• Uses and shares this understanding to inform collaborative service offering.
• Embraces ambiguity and is curious, works with users to identify a solution which provides value.

Communicates simply and clearly 

• Communicates clearly in plain English, without using jargon.
• Demonstrates an ability to convey a message succinctly and with empathy, regardless of medium (written, verbal, digital).
• Understands the target audience, and tailors' message in a way that appeals to them. 

Collaborates internally and externally

• Embraces a diversity of people and opinions and facilitates an environment for the open exchange of ideas.
• Actively engages internally and externally to build strong relationships as a trusted partner to design & deliver appropriate and effective policy, regulation and/or programs. 

Transformational leadership 

• Oversees and supports a team, managing and monitoring day to day operations including providing performance feedback, identifying and addressing skill gaps.
• Creates an environment which fosters change readiness and a proactive approach to anticipate and respond to the changing environment.

Qualifications, accreditations and experience

• Demonstrated experience working in a similar role is essential.
• Relevant tertiary qualifications in digital communications, digital design, digital transformation (or other relevant discipline) will be highly regarded.

Why AFSA? 

You will enjoy excellent conditions including:

• generous superannuation (15.4%).
• hybrid working environment. 
• a modern work environment.

We are a workplace committed to providing an environment that values diversity and supports staff to reach their full potential. 

We encourage applications from Indigenous Australians, people from culturally diverse backgrounds and people with disabilities. 

At AFSA we encourage every employee to balance their family commitments and personal interests with flexible working options.

Eligibility:

Please note that this opportunity is open only to Australian Citizens.

The successful applicant must have or be willing to undergo and maintain a security clearance to the level of Baseline Vetting as a condition of employment.

To satisfy character requirements all AFSA employees must undergo a police records check.

Where a person has received a redundancy benefit from APS agency employment and their corresponding redundancy benefit period has not expired, they may be ineligible for employment.

How to apply? 

The closing date for this position is 11:59PM AEDT, Monday 1 April 2024.

Applications for this vacancy are submitted online through the AFSA careers portal.

If accessing the AFSA careers portal for the first time you will need to register. You will receive a confirmation email with a link to confirm your registration. Make sure to check your Junk folder if you don't see this email in your Inbox. Please note that the registration process only needs to be completed one.

Once you have confirmed your registration, to complete your application, you need to:

• Click the 'Apply' button below which will open the AFSA careers portal.
• Provide evidence in the education/qualifications section of your application, if applicable  
• Complete a short questionnaire (mandatory).
• Attach your resume and statement of claims (cover letter 1-pages) addressing the skills and capabilities and required qualifications, accreditations, and experience outlined in the position description (mandatory)
• Provide the full name, employer, and contact details of at least two referees, one of which must be your current or most recent manager.
• Ensure that all mandatory fields (marked with a red banner) are completed.

Applicants who fail to provide the above requested information, will not be assessed by the selection panel.