Senior Brand Manager

Are you passionate about shaping the future of an innovative brand? Do you thrive in a dynamic environment where creativity and strategic thinking are key? We are currently recruiting for a global leader in innovative product solutions that can improve the lives of consumers the across the world. With a history of innovation spanning decades and a leader in its class, this company is seeking a talented and experienced Senior Brand Manager to join their dynamic team! As a Senior Brand Manager, you'll have the opportunity to lead the development and execution of strategic brand initiatives that drive growth and enhance the company's local brand presence.
Key Responsibilities:
• Develop and implement comprehensive brand strategies that align with company objectives and resonate with target audiences
• Lead and execute integrated marketing campaigns across various channels, including digital, social media, events, and traditional advertising
• Conduct market research and analysis to identify market trends, consumer insights, and competitive landscapes
• Collaborate with product development teams to ensure brand consistency and alignment with product offerings
• Closely manage brand budgets effectively, tracking expenses and optimizing investments to maximize ROI as much as possible
• Measure and analyse the performance of brand initiatives, providing insights and recommendations for continuous improvement
• Liaising with the headquarters overseas on a regular basis to ensure consistency in brand messaging
About You:
• 5+ years of experience in brand management, advantageous if it’s in a technology or engineering-related industry
• Proven track record of developing and executing successful brand strategies and marketing campaigns for a reputable brand
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders
• Creative thinker with a passion for innovation and continuous improvement
• You take initiative and can make informed decisions when required
• Able to effectively work in collaboration with a team, and comfortable working autonomously
Benefits for You:
• Opportunity to work with a globally recognized brand and industry leader
• Flexible work arrangements – 2 days WFH a week
• Career development and growth opportunities within a dynamic and collaborative team
• Staff discounts on the company products
• Diverse range of health initiatives offered to employees
To apply online please click on the appropriate link and send your resume in WORD format. Alternatively, for a confidential discussion please contact Todd Elliott on 03 9535 2114.