Address8313BR
Senior Communications Assistant
Marketing
Aus - Perth Colin St
Hybrid (combination of office & remote working)
Job description
Allen & Overy is a leading global law firm operating in over thirty countries. We work on some of the most challenging and important deals and have built a reputation for delivering exceptional legal solutions that help our clients grow, innovate and thrive. The legal industry is changing, and we're committed to leading that change, putting our people first, embracing new ways of thinking and integrating technology into our everyday work. Our business teams work hand-in-hand with our lawyers, Consultants and other specialist teams, and are ambitious, driven and leaders in their field.
We’re on an exciting journey to create an even stronger offering for our clients and our people: In May 2023, we announced our proposed merger with Shearman and Sterling, with the intention of becoming a new global leader named Allen Overy Shearman Sterling, A&O Shearman for short.
With a shared commitment to attracting and retaining the best people and an equal focus on creating a diverse, equitable and inclusive workplace, we’re confident that this merger will further our efforts to leave a better firm for future generations as well as providing our people with exceptional career opportunities along the way. Once complete, the merger will combine two of the world’s most prestigious law firms, leaders in their respective markets, to create an integrated global elite firm. You can read more about this on our dedicated microsite https://www.announcingaoss.com.
With us, you will constantly be learning and growing. We invest in you by offering exceptional professional and personal development – providing training, mentoring and practical support. We offer rewarding careers that are built around your strengths and designed to ensure you can achieve your personal and professional goals, recognising that those may look different for everyone.
We have a powerful commitment to diversity, equity and inclusion. We’re determined to play our part in advancing a workplace where progress is made by harnessing our differences – whatever defines you, we ask you to bring your whole self to work. What truly defines a career at Allen & Overy? We recruit the best and ask for the best of you. We provide challenge, support and a place for you to belong. And together we excel, working on meaningful projects of global significance.
Department purpose
Our coordinated marketing, business development and communication teams in the APAC region contribute to the setting and achievement of the firm’s business objectives, which include improving our client relationships, increasing the visibility of the firm globally, and supporting our partners and associates in their pursuit of becoming our clients’ trusted advisers.
Role purpose
This role works closely with the Senior Comms team in APAC to support the delivery of bold, insightful and strategic communication & BD campaigns. And works as part of the global digital marketing team in system roll out and social media (Hubspot). This role focusses on leveraging various media and digital marketing platforms (such as social media, video, website and more) to deliver high-quality end-to end integrated market-facing campaigns for the region.
Key relationships
- Head of Marketing, BD & Comms APAC
- Senior Marketing & Communications Manager
- Communications & Campaigns Manager
- Asia Pacific Regional Heads of Practice, Managing Partners and Partners
- Asia Pacific Marketing & Business Development team
- Global media relations, social media and digital team
- Identifying opportunities to promote the brand in key APAC markets as well as to protect the brand
- Working with the business development team to understand marketing goals, challenges, perception gaps, and then advising on the development and execution of bold and insightful media and digital campaigns, which are well thought-out and measurable.
- Identifying opportunities to leverage global thought leadership/campaigns at an APAC level aligned with the global and regional strategy.
- Working with the Senior Comms Management team to manage our brand and visual identity across our APAC offices which includes designing brochures, advertisements, banners, social media cards etc.
- Liaising with BD on a regular basis to source key themes, market trends and developments to proactively promoting the firm’s expertise and insight via media and digital channels.
- Supporting the Senior Marketing & Comms Manager and BD to develop insightful, engaging integrated campaigns encompassing a variety of communications channels in alignment with the firm’s regional growth priorities.
- Acting as our brand ambassador for our social media channels: LinkedIn, WeChat and Twitter and coaching internal stakeholders on best practice.
- Drafting, managing and uploading APAC & META content on the various A&O LinkedIn channels. Draft and design content for maximum engagement, filter incoming requests for social media posts and be able to influence the best possible outcome for the firm and internal stakeholders.
- Managing the firm’s engagement with media and providing strategic counsel for internal stakeholders when engaging with media. This role would also involve identifying potential angles for media engagement to proactively pitch content ideas and filter incoming enquiries; draft and issue press releases; manage our key media relationships.
- Website content development, management and publication of the APAC-related content.
- Preparing and/or coordinating APAC Awards and overall project management of directory submissions.
- Ensuring activity is measurable and data driven; and utilise this insight to improve and influence future initiatives
- Proven experience in developing and executing high quality, innovative social media campaigns. A good understanding of best practice vis-a-vis social media trends/algorithms. commercial and ambitious individual who is intellectually curious, strategic in thinking and has experience supporting integrated marketing campaigns with measureable results.
- Excellent interpersonal skills, with the ability to interface at all levels and particularly to win the respect of the senior management community.
- Strong influencing skills - able to convince and articulate verbally and in writing.
- Able to deal with multiple priorities and urgent situations as they arise; the ability to be flexible when needed to adapt to fast changing dynamics; resilient under pressure.
- International outlook and understanding of cultural nuances of doing business in the APAC region.
- Collaborative team player with the ability to nurture and work in a fast paced, intellectually rigorous environment.
- High-energy individual who enjoys both the operational and strategic sides of this role and shows great flexibility.
