Senior Manager Business Product Marketing

This Senior Manager, Business Product Marketing role is responsible for leading marketing programs that support growth and customer advocacy for Everyday Business Banking products. This role is for someone passionate about B2B & Product Marketing and Business Banking. Through an intimate understanding of our business customers, collaboration with our product stakeholders and leveraging our agency partners, we deliver world class marketing initiatives that deliver on our reimagined products strategy, to support and enable our business customers to manage and grow their businesses.
Your responsibilities:

• Develop the strategy for new and existing product propositions, and oversee your team’s execution of campaigns to deliver on this.
• Understanding of product P&L, key business objectives and targets to ensure most effective focus of marketing activity and anticipated financial benefits of activity.
• Work closely with the product and digital teams to deeply understand the journeys our customers’ enter for each of our products and support in developing and executing marketing solutions for those.
• Identify new opportunities to drive growth and devise strategies to leverage with a particular focus on acquisition.
• You will be able to work in all marketing channels, including traditional above the line channels, and a strong focus on digital , direct one to one communications and Bank owned assets (i.e. CommBank, NetBank, Mobile, Mobile apps, online platforms).
• You will work with your team to continually optimise campaigns and measure, track & benchmark marketing activities against customer and commercial objectives.
• Management and negotiation with stakeholders to ensure delivery of marketing strategies across the Bank and externally where required. You will need to demonstrate effective influencing abilities.
• Work collaboratively and seamlessly with the Brand and Content Team, Business Segment Team, and Events team to integrate these key specialist areas into all plans.
• Work closely with Group Marketing teams to leverage their activity to drive presence across key business segments and geographies
• You will ensure all communication consistently meets brand guidelines, compliance requirements and is prepared in accordance with the Group Marketing standard operating procedures.
• Influence and manage the usage of the Customer Engagement Engine to enhance the customer experience, developing Next Best Conversations (NBCs) and customer journeys to drive product penetration and customer engagement opportunities.
• Work with the business, data and analytics team & research to identity opportunities and deliver programs that will help to drive brand consideration and NPS as well as build the pipeline.
• Build and manage project plans and working groups to ensure the delivery of programs of work to deadline and the highest quality.
• Overall budget management of your cost centre.

Your skills & experience:

• At least 7 years’ experience in marketing role with experience in Product Marketing and B2B financial services marketing preferred
• 2 years leadership experience of direct reports preferred
• Experience of developing client value propositions that work across multiple channels.
• A solid understanding of business dynamics, including C-Suite networks and corporate sponsorships.
• Experience in Client Segmentation analysis and drawing insight from analysis
• Experience in understanding and interpreting market research, data and insights to meet objectives, and using these to drive outcomes in a marketing context
• Previous experience working within a matrix organisation, with multiple stakeholders in differing divisions.
• Proven project management skills and ability to build project plans to deliver to timing and objectives.
• Previous experience working with creative agencies, external partnerships and relationship management/executive teams.
• Strong strategic marketing experience – the ability to determine marketing solutions to meet business needs.

Your development
If you live the values and demonstrate the people capabilities we can offer great opportunities. Whether you want to move across the organisation or up into a leadership role, the way you live the values and demonstrate the people capabilities are key.
If this sounds like your next career opportunity, please apply now!
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through to submit a valid application. We’re keen to support you with the next step in your career.
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Advertising End Date: 26/02/2024