Senior Marketing Manager

Senior Marketing Manager
- Deliver the brand marketing strategy across realestate.com.au, realcommercial.com.au and Flatmates brands.
- 14 month fixed-term contract.
- Lead a team of 6 marketers and graphic designers.
We're REA
REA Group (https://www.rea-group.com/about-us/about-rea-group/) is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
What the role is all about
Reporting into the Head of Consumer Marketing, you will deliver the brand and audience strategy across our realestate.com.au, realcommercial.com.au and Flatmates brands. The responsibilities of the role include:
- Lead a team of six marketers and graphic designers.
- Deliver integrated marketing and communications campaigns across realestate.com.au, realcommercial.com.au and Flatmates to execute against brand strategy.
- Manage media planning and buying, including media and communications strategies and roll-out plans, working closely with media agency to monitor campaign performance.
- Contribute to the ongoing evolution of brand and creative strategies to deliver highly successful campaigns.
- Ownership of REA social media strategy and activity, including partnering with external agencies and internal content teams to achieve business objectives.
- Partner with in-house market research team to deliver regular brand health and equity measurement for key brands.
- Be the key point of contact for Product on development, positioning and execution of marketing/communications plans for campaigns and new product features.
- Collaborate with internal teams including Customer and Product groups to ensure campaigns are implemented successfully and achieve optimal results.
- Oversee development of regular reports and dashboards to senior leadership with specific insights and recommendations.
- Direct responsibility for managing priorities, timelines, costs, contracts and ongoing communications with external partners.
- Accountability for marketing budget, keeping all campaigns within budget and being the conduit between finance and marketing leadership.
Who we're looking for
We're looking for that special spark! People with passion and values that mirror our own.
- You have proven experience in a creative and/or media agency to create and measure world-class campaigns.
- Media buying experience across ATL channels, either as part of a media agency or large consumer brand, including extensive paid media budget management experience.
- Demonstrated experience in working with digital products and teams.
- A proven ability to leverage consumer research to develop messaging and programs that drive growth.
- You have a proven record of successfully launching products and programs.
- You're a self-starter who thrives in a fast-paced environment, at ease with frequent pivots in priorities.
- Bachelor's Degree in Marketing, Commerce or other appropriate discipline or extensive experience in a similar environment.
- 10 years+ in marketing and media.
- Strong resource (internal staff/external partners/agencies) management experience.
- Excellent oral and written communication and project management skills.
- Prior experience leading a marketing team of four or more.
- Ability to correlate results from data analysis to stakeholders and to suggest improvements.
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.
We offer:
- A hybrid and flexible approach to working - https://rea.to/hybrid-working
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more e?ective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?