Senior Marketing Manager - Acquisition

As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.12mth Fixed Term ContractOpportunity to leverage your experience in this dynamic teamHybrid Flexible EnvironmentThe OpportunityThis Senior Marketing Manager role is dedicated to driving the growth of the Woolworths Food eCommerce business by developing and executing strategic marketing initiatives focused on acquiring new customers, optimising the acquisition funnel and expanding market reach. In addition, the Senior Marketing Manager plays a crucial role in developing acquisition capability within the team, mentoring other young marketers and sharing best practice frameworks to drive continuous improvement. You will be joining a team in a fast paced environment where you are encouraged to innovate and push the boundaries to deliver best in class outcomes.We Are WooliesXAs a business which is part of one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.What You'll ExperienceWe embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!What you'll do

• Develop and lead comprehensive customer acquisition strategies to drive growth and meet new customer acquisition targets, including market development and expansion.

Collaborate with internal stakeholders to understand target audience needs, market trends and the competitive landscape to inform marketing strategies and identify opportunities for market development. * Influence the design of our eCom propositions by conducting thorough market analysis, understanding the needs of underperforming consumer segments, and identifying opportunities to tailor value propositions to capture more of these markets.

• Oversee the planning, execution and optimisation of multi-channel marketing campaigns, with a focus on optimising the acquisition funnel to improve conversion rates and maximise ROI.
• Provide a deeper layer of segmentation based on the range of needs of each geographical area, to promote the right services to the right customers.
• Utilise data-driven insights to measure marketing performance, identify areas for improvement and optimise efforts for maximum effectiveness.

What you'll bring

• 6-8+ years marketing experience with a focus on customer acquisition and digital marketing, preferably in Retail eCommerce.
• Proven track record of developing and executing successful data-led marketing strategies that drive customer acquisition and revenue growth
• End to end campaign management experience including strategic brief writing, creative evaluation, production and measurement.
• Proven experience in working with customer databases and understanding deep customer insights.
• Demonstrated ability to identify, assess and mitigate risks associated with marketing initiatives.
• Demonstrated ability to communicate and influence, maintaining strong relationships with senior management

What you'll experienceA global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in AustraliaA progressive and flexible WFH policy that gives you more control over your work, life and wellbeing.Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.Get your Woolies worth through team member benefits across all of our brandEndless possibilities with Woolworths GroupWe're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.You can learn more about working with us on or via . #LI #work180.Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.