Address BASIC QUALIFICATIONS
- 6+ years’ experience in leading performance marketing programs, including campaign strategy and planning across; Paid Search, Social Media and Programmatic channels- Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS, as well as marketing attribution methodologies- Proficient in using data to inform strategies and initiatives, including audience segmentation insights- The ability to be hands-on, and are comfortable in driving both strategy and day-to-day execution
DESCRIPTION
With Amazon Flex, individuals can be their own boss by delivering Amazon packages. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, enabling delivery partners to onboard, schedule delivery times, be guided through their delivery route, and more. The approach and technology are nothing short of disruptive, and promise to challenge traditional approaches, and change the way the industry operates.
Reporting to the Head of Marketing AU, the Senior Marketing Manager, Acquisition, is responsible for; (1) devising the online brand and performance marketing strategy in order to meet delivery partner recruitment goals and; (2) supporting a team of two channel managers, who execute the strategy.
This is an exciting, hands-on role that requires drive to be at forefront of digital marketing, with a proven ability to stay connected to the details and deliver results. You'll play a critical role in managing all of our performance channels, including managing investment efficiency and improving reach and conversion across the marketing funnel through innovation and optimisation.
Our team operates out of our fabulous CBD office conveniently located near transportation.
Amazon offers employees a competitive remuneration package, including participation in the company stock plan as applicable. We also look after our people with benefits, such as subsidized private health insurance, superannuation and paid parental leave options, amongst others.
Key job responsibilities- Work closely with the Capacity & Planning Team to set Delivery Partner recruitment goals based on requirements to fulfil Amazon package demand, including forecasting recruitment targets, budget requirements and cost goals.- Own the holistic digital strategy across Search, Social, SEO and Programmatic channels.- Oversee the execution of individual channel plans and ongoing tracking, supporting the team on daily optimisations in order to deliver on targets by region. - Maintain and monitor budget pacing and key metrics, including visitation, app downloads, New Accounts and Cost Per New Account, across performance marketing channels (e.g., Paid Search, Paid Social, Display, App Install Campaigns).- Conduct analysis of large & varied data sets to draw key insights and action plans. - Develop and implement testing strategies to improve primary metrics including creative/copy A/B testing, incrementality testing, audience segmentation, ad placements, and targeting strategy to maximise full-funnel performance.- Manage partner agency relationships, while establishing & maintaining communications with publishers and tech partners direct. - Contribute to the ongoing development the acquisition multi-touch attribution framework, including working with partners, and managing internal stakeholders on the rollout plan. - Collaborate with worldwide marketing teams to share learnings and identify solutions to universal challenges.- Collaborate with functional experts; Marketing, Finance, Program Managers, Capacity & Planning and possess strong analytical skills in order to identify growth areas and enhance business performance.
We are open to hiring candidates to work out of one of the following locations:
Melbourne, VIC, AUS | Sydney, NSW, AUS
PREFERRED QUALIFICATIONS
- Decision-making skills, with proven ability to influence, align and inspire- Well-versed in generating reports and experience with Google platforms, Facebook Ads Manager and DSP's- Strong project management skills and experience, including owning end-to-end-solutions- Comfortable with ambiguity, and ability to work independently and autonomously- Experience working in a challenging, fast-paced and high-performance environment- Verbal and written communication skills; ability to write succinct and compelling business reviews and recommendations- Practical application and understanding of SEO growth tactics and measurement frameworks- An ability to collaborate cross-functionally, ensuring effective communication with internal teams and external agencies/partners
Acknowledgement of country:In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.
