Senior Marketing Manager - Digital Marketing - Hawthorn East

We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives-you'll also get to see your impact.
About the team
Marketing powers one of Australia's biggest brands. Our team connects us with millions of Aussies each week. Whether it's through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.
About the role
A unique opportunity has emerged to join us on a 12-month contract as a Senior Marketing Manager in our Marketing Transformation team, working within the thriving Customer marketing function.
We're seeking a candidate with a passion for personalisation, customer data, change management, and large-scale transformation.
This is your ticket to be part of a milestone shift in personalisation strategy, deliver tangible outcomes, and contribute to setting up a brand-new marketing analytics team.
What you'll be doing
Reporting to the Head of Marketing Transformation, you'll work closely together and partner with Coles Digital, Technology and Coles 360, to drive strategy, develop compelling business cases and unlock funding to elevate our personalisation capability, supporting growth of customer lifetime value and business growth.
You'll also

• Develop a centre of Digital Marketing analytics excellence
• Set up the Digital Marketing Analytics team for success, providing clarity and direction
• Develop and optimise workflows to collaborate, plan, communicate milestones
• Conduct preliminary prioritisation and seek endorsements to prioritise activity between Customer and Coles Digital functions
• Act as a SME embedding knowledge and expertise across the Customer Function and other teams.

About you and your skills
Tertiary qualified in Advertising/Marketing/Business/Commerce, you have 10+ years' experience in a CRM, loyalty, direct marketing, Digital Marketing, or data role.
You thrive in change and can demonstrate guiding and inspiring your team through a transformative period and bringing people along on a journey toward an ambitious outcome.
You'll also need:

• Extensive data driven marketing, analytics expertise, working with large data-sets and audiences
• Experience managing agency partners
• Strong leadership & people management experience
• MarTech expertise integrating, embedding and scaling MarTech platforms usage
• Proven ability to work cross-functionally to deliver results
• Agility to hit the ground running in a dynamic environment.

Take your next step into something bigger, apply now
With us it's not about the discounts (although you do get those), it's about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.
We're continuing to build a gender equitable team, and a culture that's just as diverse, inclusive and welcoming as the communities we serve. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We're happy to adjust our recruitment process to support candidates with disability. Find out more in the 'Our Recruitment Process' section of our careers site.
Job ID: 106445
Employment Type: Fixed Term
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