We play in the sport, hospitality and lifestyle space and are looking for a highly engaged and motivated Senior PR Account Executive to join our small but growing team.
What you will be doing:
- Press Office / Media Liaison: Point of contact, relationship management, work collaboratively and confidently with media to pitch and develop stories and angles in a cross-section of print, broadcast and online media.
- Copywriting: press releases, tailored media pitches and feature ideas and more.
- Proactively seek and identify PR opportunities to go above and beyond the coverage of the client-agreed project / campaign KPIs.
- Collaborate on creative brainstorms.
- A strong eye in sourcing and identifying relevant sport, hospitality and lifestyle KOL’s and influencer talent that is brand-fit.
- Support clients and SPEAK team with integrated campaigns, events, activations and admin.
- Prepare regular status, KPI and WIP reports for clients.
- Plan and support events ranging from photo calls, press conferences, community events, training days etc. on behalf of applicable clients.
- Media Kits: Research, assemble and distribute media kits and packaging that grab attention.
- Track, monitor and measure the effectiveness of earned and social campaigns and preparation of wrap reports.
- Maintain the media and KOL / influencer database.
- Minimum of 2+ years PR agency or in-house experience.
- A degree or similar qualifications in PR and Communications.
- A passion and understanding of sports and lifestyle influencers and social trends.
- Solid knowledge of the current Australian Media landscape.
- Established Media relationships across sport, fitness and general news / broadcast and experience in securing coverage for clients.
- Excellent writing, verbal, presentation design and social media skills.
- Highly organised with rigorous attention to detail.
- A real “can do”, positive, go-getter attitude and willingness to learn and get the job done.
- Must be Sydney-based with the ability to work from home and independently.
- Flexible working hours
- Hybrid: work from our office in Hunters Hill or home
- A fun and supportive work environment
- Birthday leave
- Professional growth within the business and skills development.