AddressUrban Shoemakers is a shoe developer, wholesaler, and brand owner with over 40 years’ experience servicing the independent footwear market. From our head office, we design, develop, and produce our footwear brands: EOS & Los Cabos using carefully selected manufacturing partners, for the Australian, New Zealand and North American markets.
We are seeking an energetic and forward-thinking Social-Media, PR and Marketing Assistant to contribute to the expansion and promotion of our consumer-facing footwear brands. The role is incredibly varied, so we guarantee you will never get bored. We're looking for someone who is a natural at capturing the lifestyle of our brands; communicating the brand through imagery, creative copy and innovative ideas.
This role would be ideal for an individual with at least 2 years Marketing experience and with interest to grow within a robust B2B and B2C retail business with the intention to extend its e-retail presence.
RESPONSIBILITIES
- Support the implementation of marketing and communication plans: create and publish brand-specific content for all social media platforms
- Edit and update promotional material and publications (brochures, videos, social media posts etc.)
- Analyse Organic and Paid socials: impressions, clicks, conversions, engagement, reach and ROI.
- Advise and report on the evolving social media landscape
- Manage reactive and proactive press relationship and partnership opportunities: Present both brands and products to suitable independent sources and or media channels: magazines, e-zines, advertorial channels, influencers and or bloggers.
- Prepare and submit monthly or quarterly PR reports for the quantification of the activities: Track media coverage and follow industry trends.
- Identify and develop positive, brand synergistic collaborations and or marketing opportunities.
- Support the Marketing Manager in the planning and execution of bi-annual campaign shoots. Organise additional content in shooting.
KEY ATTRIBUTES
- Undergraduate level of education. Ideally has a degree in Marketing and or related Creative fields.
- Minimum 1 Yrs Marketing experience. Ideally in fashion retail, but not necessary.
- Ability to come up with fresh social media marketing ideas and understand the latest marketing trends.
- Familiarity with the use of algorithms and A.I in social media
- Energetic and collaborative by nature - but can work independently with minimal direction and on own initiative
- Familiar with both the Adobe Creative Suite and MS Office
- Good problem-solving skills
- Confidence to take Initiative
- Passion for marketing and e commerce is essential
OPPORTUNITIES
- Competitive salary to attract the right candidate.
- Work within a small and dynamic environment.
- A structured Bonus system is offered if personal and business KPI's are met or exceeded.
