Brand Manager, Canada (18-Month Contract)

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We're officially a Great Place to Work!
• We're a family.
• We dream big.
• We love diversity.
• We're always learning.
• We prioritise well-being.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title:

Brand Manager, Canada (18-Month Contract)

Classification:

Exempt

Position Status:

Full Time

Reports To:

Director of Marketing – Canada

Direct Reports:

None

Role Objectives:

Develop and implement brand and retail strategies supporting objectives for the Canadian market; including leading marketing and promotional programs, brand and product life cycle management, and agency and key stakeholder relationships.

Qualifications:

·         A minimum of 3-5 years of experience in a brand management, marketing, or similar role.

·         Must hold relevant tertiary qualifications in a related field e.g. Bachelor of Marketing.

·         Experience or knowledge of the toy industry and consumer marketing would be highly regarded.

Responsibilities: 

Brand Management

• Develop and execute marketing strategy and tactics for brands to achieve objectives.
• Lead competitive reviews to create pricing & line architecture, identifying any gaps or white-space opportunities.
• Lead retail distribution with a clear understanding of the size of opportunity.

·         Experience developing and maintaining digital and social campaigns.

• Lead day-to-day management of agency, agency briefings and campaign management.
• Analyse brand performance on a regular basis, tracking performance and impact to marketing campaigns.
• Conduct post-analysis of key activities and campaigns and communicate results for improvements of future programs.
• Regularly analyse market conditions and competitive landscape through in-store visits, data and report findings to relevant team members.

Business Planning

• Collaborate with Canada team to set annual financial goals in line with company objectives.
• Create strategy for brands, including product line architecture, retailer distribution strategy, and promotional activities.
• Strong financial acumen, including managing budgets, financial reporting, pricing, and negotiation.
• Adept in monthly forecasting and inventory review
• Liase with Global stakeholders to ensure Canadian market requirements are considered at all key milestones.
• Drive external stakeholder relationships ensuring strong results or deliverables are met.

Sales Team Support

• Collaborate with sales team to present marketing plans and new toy ranges to retail buyers.
• Assist in planning and execution of promotional events and materials such as Toy Fair, customer presentations, and trade shows.
• Drive external stakeholder relationships ensuring strong results or deliverables are met.

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Work Hours

8:30am – 5:30pm, Monday to Thursday

8:30am – 3:00pm, Friday

30-minute unpaid lunch break each day.

Plus, reasonable additional hours due to multiple time-zones.

Moose also provides flexible working options.

Travel

Travel is required 15% within Ontario and internationally  

Salary Band

CAD $85,000-$100,000

Physical Demands

·         While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items

·         Must be able to sit at a computer terminal for an extended period of time

·         Specific vision abilities required by this job include close vision requirements due to computer work

·         Light to moderate lifting is required

·         Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.

·         Regular, predictable attendance is required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

·         Moderate noise (i.e. business office with computers, phones, printers and light traffic)

·         Indoor business office environment with windows; light foot traffic within work areas

·         Ability to sit at a computer terminal for an extended period of time

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All Welcome

Just like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact ***********@moosetoys.com, quoting the job title and reference number.