Content Marketing Specialist

• Permanent - Full TIME - Hybrid work arrangements
• Working with multi-national clients and global brands 
• Located in Melbourne CBD – MENTAL HEALTH Industry
• Must have a minimum of 3-5 years’ experience working in a fast-paced environment 

Converge International is a wholly Australian owned organisation with the wellbeing of people and their workplaces at the heart of all we do. We are leader in providing health & wellbeing and people risk management solutions.  This is your opportunity to be part of a team that provides counselling, crisis response, training, conflict resolution, career counselling, assessment, and consulting services for some of Australia’s largest industry, government and corporate organisations. 

We are seeking a talented Content Marketing Specialist to join our growing team. The ideal candidate will be responsible for creating and executing Content Marketing strategies that drive engagement, attract new customers, and boost brand awareness.
 
Ideally, you’ll have previous experience working with and writing content that drives brand awareness, contributes to acquisition and enables customer retention. You are hands-on with a successful track record in creating Content Marketing campaigns and have a strong knowledge of digital technology. This role is a great opportunity for someone looking to contribute to a newly formed marketing team.  

What do we do? We’re one of the leading providers of workplace wellbeing programs and we’ve recently acquired a digital health start-up to provide a digital first, data-driven and personalised solution to employees who need it the most.  

What you’ll be doing: 
 
• Developing and implementing comprehensive digital marketing strategies across our portfolio of customers to drive acquisition and retention of our userbase via multiple channels  
• Implement Content Marketing campaigns on different platforms such as social media, blogs, EDM, website, newsletters and video channels
• Develop digital marketing initiatives, including end-to-end content creation-  high-quality content like articles, blog posts, infographics, videos, and podcasts
• Contribute to the development of Converge Intl’s marketing strategy, campaign concepts and initiatives and come up with content
• Carry out paid content promotions and lead generation activities
• Monitor KPIs to track and measure the success of Content Marketing campaigns as well as analysing market trends and consumer behaviour to inform strategic decision making to enhance brand positioning
• Work with internal and external stakeholders to ensure smooth content delivery across all channels
• Keep up with current trends, news, and events relevant to the industry
• Constantly find ways to improve the efficiency and effectiveness of Content Marketing strategies, driving qualified traffic to our services and digital platforms

 
What you need for the job: 
 
• Bachelor’s degree in Marketing, Communications, or a related field
• Have a track record in Content Marketing, copywriting, and digital marketing
• Excellent writing, proofing and content creation skills 
• Creative and analytical mindset.
• Strategic mindset with the ability to translate business objectives into actionable marketing strategies
• Possess strong skills in SEO, Google Analytics, Social Media, and familiarity working with CMS platforms such as WordPress
• Contemporary understanding of trends in marketing, digital and social media
• Results driven mindset with a focus on achieving KPIs and driving business growth.
• Be able to work autonomously, as well as part of a team.
• Ability to recognise and know when to prioritise tasks to maximise efficiency and be able to handle multiple projects and deadlines

Working at Converge means joining a diverse, talented, and caring community where our people feel included, valued and connected. We hire for heart. We are passionate about transforming the wellbeing of people at work. It’s at the core of all that we do. 

Our commitment to you:

• Competitive remuneration
• Volunteer leave
• Paid parental leave
• Purchasing of additional leave
• Flexible working arrangements
• Flexible, diverse, and challenging work
• Access to training and professional development 
• Career development through internal mobility
• Lifestyle discounts – Discounted movie tickets, retail discounts and much more

If this sounds like the ideal role for you, click ‘Apply now’ to complete the online application.  

For more information visit www.convergeinternational.com.au.

Converge is committed to an inclusive culture where everyone is treated with respect and supported to thrive in the workplace.  We encourage and support applications from people of all levels of experiences and abilities, ages, diverse backgrounds and cultures, including First Nations people and the LGBTQIA+ community. We invite you to send us your resume or contact us at ******@convergeIntl.com.au