AddressAs our next CRM and Marketing Executive, you'll be instrumental in the growth and development of CRM across the UK. Key areas of the role include developing and continually improving processes in Salesforce as well as working closely with the dealer network to influence prospect acquisition, sales conversion, customer loyalty, client segmentation, KPI reporting, and (ROI) Return on Investment evaluation. Your remit will also include establishing customer database management and data cleansing processes to support the development and growth of the UK customer database.
To excel in this role, you'll need to be confident in communicating with customers and senior levels, adapting your communication to the audience you will be speaking with. Working with a small team, you'll be responsible for accurate lead capture activities at all UK Regional Events, including analysing leads generated and managing the CRM process leading up to and following the event. You will also work on creating digital marketing campaigns, including email marketing and direct mail, helping to increase digital leads across the network.
The role requires a passion for both elements of CRM - data analytics and creativity. Managing projects to deliver key business objectives, you'll need to be very organised and involved with the day-to-day management of data, including analysing dealership results and ensuring data accuracy within the region.
You will have the opportunity to analyse data, see tangible results, and speak with customers to ensure their satisfaction with the product. The role is versatile, you'll need to adapt quickly and be proactive in highly pressured situations. You would be excited by the opportunity to work with various teams, attend events, and be close to the product and customer experience.
You'll have exceptional communication skills and the confidence to challenge and persuade where required. You'll have excellent time management and organisational skills as you'll be working to multiple ever-changing priorities/deadlines. You'll be highly proficient in Microsoft Office: Word, Excel, and PowerPoint
Ideally, you'll have sufficient experience gained within a similar fast-paced CRM role. You'll have experience in working in a CRM database, such as Salesforce or other CRM platforms.
The work pattern for this role is Monday - Friday with the flexibility required to travel as and when required with a regular requirement to attend events which could be during the weekend. There will be a requirement for overnight stays on an ad-hoc basis depending on where the event is being held.
PLEASE NOTE: This is a one-year Parental leave cover.
Don't miss out on this great opportunity, apply today by clicking on the 'apply now' button.
At Aston Martin, we are committed to our brand history and the family feel within the business. We believe in the breadth of exposure that comes with working for a renowned luxury British performance brand.
Here at Aston Martin, our purpose is to become the world's most desirable ultra-luxury British brand. For over 110 years, Aston Martin has made the most exquisitely addictive performance sports cars, and now we are on an exciting new era for the business with new products and F1 excitement.
This is an opportunity for you to work with launching new products into new regions. The role is data-driven but also involves exciting events and campaign management, whilst working closely with luxury cars.
People stay with our business because of the openness and ownership they feel here. We are an employer of choice known for our brand history and the exceptional opportunities we offer to our employees.
Belong at Aston Martin
We understand that the incredible beauty, craft, and art that defines an Aston Martin comes from the inclusion of our amazing people.
We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs. We celebrate diversity and are seeking applicants who can bring something different.
Please speak to us if there is anything you need to support making an application with us.
