AddressThis is a CRM Specialist role with one of the leading companies in AU right now 🔥 -- Koala -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Koala 🧐🧐
This is a hands-on role that demands a proactive approach in assisting various Koala teams to effectively engage their audiences using Klaviyo. Moreover, there's a tremendous opportunity to expand these channels further, leveraging the power of direct marketing to deepen customer relationships and enhance customer lifetime value.
Responsibilities:
- Work closely across teams to coordinate and project manage email campaign needs from start to finish including building, testing and QA in Klaviyo.
- Project manage promotions and creative process and ensure campaign processes and SLAs are all adhered to
- Assist with the content calendar planning and brainstorm process for the evergreens, launches and promotions.
- Assist with creating decks and slides to read out results from email performance
- Manage ad-hoc email requests; following the request process and manage stakeholder communications finishing with the execution in Klaviyo.
- Assist in QA of all email campaigns ensuring 99% accuracy before sign off
- Work with Retention and eCommerce teams to coordinate all deployments for campaigns, promotions, launches and ad hoc requests.
- Understand our customer segmentation and customer journey, using data and creativity, explore and test new segments.
- Work closely with paid, customer service, creative, and eCommerce teams to plan and execute campaigns
- Identify opportunities for A/B tests in segmentation and messaging to constantly look for ways to drive improvements in KPIs
- Monitor KPIs for all campaign email sends and provide weekly reporting
You’ll need to have 1-2 years working working on email and SMS building campaigns, segmentation and deployment in Klaviyo
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