Digital Brand Manager

Digital Brand Manager
About Astellas:
At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It's a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.
About this role:
This is a newly created position to join the existing Commercial team. Your role will focus primarily on enhancing Astellas' ability to meet diverse customer and segment needs through the efficient development and delivery of content and materials aligned to the brand strategy and business objectives.
As a newly created position, you will be a part of and leading the company's digital growth journey. Your role sits within the Oncology team, and you will be working with cutting edge breakthroughs in medicine.
Hybrid working:
At Astellas you are empowered and supported with hybrid working options where you can work where you feel most comfortable and productive.
In this role, you will:

• Have responsibility for content development activities as part of the local Brand team in Marketing
• Manage the efficient utilization of the content development budget balancing the need for net new creation against the adaptation and derivative creation and re-use of existing materials or assets
• Be responsible for analyzing content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision-making that optimizes ongoing campaigns and future content creation
• Account for compliant execution and continuous optimization of internal processes around content planning, content creation, content production, MLR review and approval, and content distribution
• Analyze content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.
• Be the point of contact for the Omnichannel Content Factory and MXM to ensure quality, operational efficiency, and timely delivery of compelling content

Essential Knowledge & Experience:

• Extensive experience working in content creation, copywriting and content localisation
• Demonstrated extensive experience in Digital content
• Experienced in Pharma Branding
• Pharmaceutical background
• Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles

Preferred Experience:

• Previous Omnichannel content experience
• Pharmaceutical industry experience
• Patient engagement experience

Education:

• Preferred bachelor's degree in science, Pharmaceuticals, or equivalent.

Additional information:

• This is a permanent, full-time position
• Must be based in Sydney, Australia
• Candidates must have full Work Rights in Australia
• This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our Macquarie Park office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.