Digital Marketer

For more than 35 years, Life Ed Qld has been empowering children to make safer and healthier choices through education.  As Queensland's largest non-government provider of health education to children, we are well-recognised for our trusted health and safety messages. 

Our staff share a vision to empower young people to thrive and reach their full potential.  Supported by our much loved mascot Healthy Harold, last year alone, we saw 180,000 Qld children and supported 8,800 teachers in schools across the state.

The demand for our work in community has never been more important or valuable, and as a result, we are looking to add a skilled Digital Marketer to our team. 

The Role

Reporting to the Marketing Manager, you will assist in implementing the Life Ed social marketing strategy.  This will include delivering tactical marketing activities and bring to life social marketing campaigns, through design and development, delivering results to extend our reach and impact.

Some key duties will include:

• Assist in the development of marketing communication plan and implement activity with above and below the line tactics.
• Create, maintain and analyse automated journeys for our parents and schools, including eDM; landing pages; SMS through campaigns.
• Identify, write, design and coordinate parent and teacher content with the aim of improving health and wellbeing via targeted content strategies.
• Help amplify our social impact via creative design briefs through multiple formats and distribution.
• Writing, filming, photographing and implementing social media and web content.
• Collaborate with the Media Manager with the distribution of newsletters, podcasts and other publications.
• Conduct market research

Life Ed Qld is going from strength to strength and now is a great time to be a part of one of Australia’s most iconic brands, with the knowledge that your work is contributing to healthier, safer futures for children. 

We are looking for candidates with the following skills and experience:

• Minimum 4 years previous experience in digital marketing plus demonstrated success in campaign development and coordination, growing social media, and increasing reach and engagement.
• Relevant qualification in marketing / digital marketing.
• Excellent written communication skills with strong attention to detail, preferably in the NFP sector.
• Strong understanding of SEO.
• Experience developing, updating and managing web content, as well as the use of CMS systems.
• Experience with a marketing platform (Campaign Monitor or similar), and maintaining a customer database.
• Analytical ability to evaluate activity and outcomes from marketing campaigns.
• A passion for Life Ed and the work we do.
• Have a current Working with Children Blue Card, or the willingness to obtain one prior to commencement.

This is a part time role with 0.6 (22.8) hours per week available. There is flexibility with the structure of these hours and candidates are encouraged to suggest in their application how they would structure these hours.

What's in It for You:

We are a great fun team with a strong passion for the work we do.  We are inspired by the impact we make in the lives of children and young people and we love to share our success stories.

We have a central Gold Coast office in Broadbeach Waters (behind Pacific Fair) with free parking. We offer attractive NFP salary packaging benefits to lower your taxable income.  We value the health and wellbeing of our staff and provide an Employee Assistance Program and run regular staff events. We believe in workplace flexibility and understand at times that life gets busy, so some WFH opportunities are available.

As part of our recruitment process and before starting work with us, you will need to undertake any qualification checks and provide work referee details. As part of our commitment to keeping children and young people safe, you must provide a current Qld Working with Children Blue Card prior to commencement.

If you are passionate about making a difference in the lives of children and young people, we would love to hear from you.  We look forward to candidates addressing the necessary skills and experiences required in the role. 

We will be reviewing applications as they appear so don’t delay in applying!

Life Education Qld is committed to the protection, safety and wellbeing of children and young people. Keeping children and young people safe is at the heart of everything we do.