Digital Marketing Coordinator

The company

Knotwood is a leading manufacturer and global exporter of cutting-edge aluminium wood grain products, revolutionising the way people enhance their spaces. Our innovative solutions offer the beauty of wood without the maintenance, providing superior durability and aesthetics for a wide range of applications.

We're on the lookout for a proactive, dynamic, and experienced Digital Marketing Coordinator to join our dedicated team in Southport, Gold Coast. If you're passionate about sustainability, enthusiastic about Digital Marketing, and eager to be part of a team that's shaping the future of living spaces, we encourage you to apply. Join us in our mission to create beautiful spaces while making a positive impact on the planet.

About the role

The Digital Marketing Coordinator role at Knotwood, based in Southport, Gold Coast.

Candidates with a knowledge of or passion for the equine industry are highly favoured. As a pivotal member of our Marketing team, the Digital Marketing Coordinator will focus on optimising our digital channels year-round, with a particular emphasis on enhancing our Social Media Channels.

Your primary responsibility will be to drive effective and efficient Paid Campaigns, ensuring that KPIs align with our marketing and brand objectives. Additionally, you'll spearhead the evolution of our social media presence, transitioning from brand and product awareness to fostering customer engagement and conversion.

Moreover, you'll oversee the management of our global content creator community, ensuring that user-generated content is aligned with our objectives and contributes significantly to the growth of brand exposure in key markets.

If you're passionate about Digital Marketing, dedicated to achieving results, and eager to contribute to the growth of a dynamic brand, we encourage you to apply. Your expertise and enthusiasm will be instrumental in shaping our Digital Marketing strategy and driving impactful outcomes for Knotwood.

Must haves:
The successful candidate will have advanced working knowledge of the following channels, their opportunities and audiences:

• Instagram. 
• Facebook.
• Tik Tok.
• Pinterest. 
• LinkedIn.
• Threads.
• YouTube.
• Archipro.

They will have a solid understanding of:

• SEM/ SEO. 
• Website strategy.
• Google analytics.
• Google Ads.
• Marketing platforms.
• Social Media reporting and analytics.
• Performance targeting and optimisation.
• Social Media & digital advertising trends and innovations.

Requirements:

• Inhouse role.
• Experience in Digital Marketing or social media role, with a proven ability to create and manage FB/IG advertising campaigns, sales funnels and evergreen ad campaigns.
• Proven ability to scale followers, social traffic and revenue.
• Effective time management, with the ability to work under pressure to meet tight deadlines.
• Excellent verbal and written communication skills.
• Strong copywriting and proofreading skills.
• Adapt quickly to changing priorities and meet tight deadlines.
• Ability to analyse digital performance metrics, generate reports, and provide actionable insights to optimise campaigns and strategies.
• Exceptional organisation and collaboration skills.

We invite you to apply with your resume that includes links to examples of your work and addresses the key criteria.